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Best and Worst Marketing Predictions of 2014

The world of marketing is constantly changing and evolving. Staying

If you liked this post, maybe you will like these...
How to Attract Non-Local Home Buyers

Want to expand your home building company’s marketing reach to att

If you liked this post, maybe you will like these...
How to Influence Renters Making 2015 Plans Over the Holidays

When families get together during the holidays, they often discuss t

If you liked this post, maybe you will like these...

Inbound Marketing Blog

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    Best and Worst Marketing Predictions of 2014

    The world of marketing is constantly changing and evolving. Staying on top of the most effective digital marketing trends and tactics is often just as important as the businesses whose services and products you are promoting. As 2014 is coming to an end, let’s wrap up this exciting year in marketing by discussing which 2014 marketing predictions were right on the money and which ones were just a bit off. It is not that some of the following predictions were bad, it is that they simply did not come true.  Predictions that Did Indeed Come True: Facebook Became …
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    mkt predictions

    How to Attract Non-Local Home Buyers

    Want to expand your home building company’s marketing reach to attract out-of-town buyers? Use these tactics to get the attention of a non-local audience to inform them about your communities, and hopefully turn strangers into home buyers. Geo-Target Your Content One excellent way to reach an out-of-town audience is to offer the content they are seeking online during the research phase of their buying decision. Content comes in many forms, including blog posts, videos, lists, and E-books, to name a few. For example, if you build homes in a high military popul…
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    how to attract non-local home buyers

    How to Influence Renters Making 2015 Plans Over the Holidays

    When families get together during the holidays, they often discuss their vacation plans for the upcoming year. If you can reach them at this crucial planning point, you may be able to influence their decisions. You can do this by emailing very helpful, targeted content to your past guests and by providing targeted content via your social networks. Here’s how to do it! Provide Content Relevant to Your Current Goals The content you are providing during the holidays will depend on the area your vacation rental company is located in.  If your company focuses on b…
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    reach renters during the holiday season

    5 Tips for Creating an Awesome Home Builder Website

    Now that most home searches start online, providing the best user experience on your website is critical to gaining leads and sales. Here are some basic tips to help you do just that! Virtual Home Tours According to REALTOR.com, listings that include a virtual home tour receive 87% more views than those that do not. This means you are missing out on over three quarters of home viewings!  Adding virtual home tours that focus on the positives of the home, use descriptive content, include décor and area amenities will bring an automatic boost to your website vis…
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    builder mobile website tips

    6 Brilliant Mobile Apps for Home Builder Marketing

    Having a mobile marketing strategy for your home building company is crucial now more than ever, as your potential customers are using their phones to browse, purchase, and gain information about all things they plan to buy…including a new home. Home builder related searches on tablets grew 362% from 2011-2012, and mobile usage as a whole is expected to overtake desktop internet usage any day now. This is why it is important for you to keep up with the instant information gratification your audience is now used to receiving by using mobile apps. The following m…
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    mobile apps for home builders