Inbound Marketing Blog

26
Aug
2015
twitter and google search results
Twitter and Google Further Their Partnership
Posted By Thomas Bruce

Last week, Google and Twitter furthered their partnership by debuting Twitter results within the main Google search pages on desktop and laptop computers. The feature was initially rolled out in May and has expanded globally to include all English speaking countries. Google will include Twitter posts as part of their results by giving them their very own “carousel.” The carousel will be its very own box of Twitter-only results and will show a few top tweets as well as a link to all Twitter results based on that search query. Any Twitter content that Google de…

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20
Aug
2015
google-mobile-friendly-update
Google’s Mobile Friendly Update: The Results
Posted By Thomas Bruce

In mid-April, Google rolled out its latest search algorithm update that was meant to reward websites for having mobile friendly versions. It has now been a few months since the update and the message from Google has been made clear; the better user experience that companies provide via their website, the more they will be rewarded with an increase in page ranking. The update not only affects website search ranking when a search is performed on a mobile device, but it also affects sites when searches are performed on PCs. According to MarketingChamplu.com, sites t…

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19
Aug
2015
what-the-internet-thinks-about-based-on-popular-media-infographic
The Top Shared Articles on Social Media Have These 4 Things in Common
Posted By John Tully

Whether you’re a large company trying to reign over everything related to your industry online or a team of one completing a website and looking to beef up your presence by blogging, analysis is key. Analyzing trends, what works and what doesn’t, will help you figure out efficient use of your time, a focus, what practices fit best with your brand, and will put you a step ahead of the curve to conceptualize innovative new approaches to reaching an audience. You probably think those lists of ‘Most Adorable [fill in the blank with small animal] takes the cak…

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12
Aug
2015
facebook ads
Maximize the Power of Facebook Ads for Your Home Building Company
Posted By Thomas Bruce

Marketing your business has never been more complex than it is today. There are seemingly endless options to choose from when it comes to getting your company’s message out to reach potential home buyers. Print ads, billboards, radio spots, and television commercials all still have their place in the market today, but one area where marketing managers are beginning to see a return on investment that can’t be beat is in the realm of Facebook Advertising. The targeting and value offered by Facebook Ads is something that should be worked into every home builder…

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11
Aug
2015
4-vacation-rental-companies-killing-it-on-instagram
4 Vacation Rental Companies Killing it on Instagram
Posted By Abby Stewart

  With more than 300 million active users, Instagram has grown from a strictly mobile photo sharing app into a pictorial social media epicenter. What began exclusively as an iPhone application in 2010 has now expanded to Android use and is steadily growing a strong web presence as well! Marketers across multiple industries are seizing the unique opportunities Instagram provides and are creating effective strategies to share their brand with the millions of users across the globe. Instagram is an ideal marketing platform for vacation rental companies because it g…

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