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paveya blog
The Evolution of eCommerce: 2015 Trends and What They Mean for You

The business of online buying and selling has increased exponentiall

If you liked this post, maybe you will like these...
Having a Bad Website Runs Prospects Away

A website is your digital storefront and it should match the appeara

If you liked this post, maybe you will like these...
Showcasing Your Home Building Strengths with Blog Posts

Every home building company has its strength, a competitive advantag

If you liked this post, maybe you will like these...

Inbound Marketing Blog

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    The Evolution of eCommerce: 2015 Trends and What They Mean for You

    The business of online buying and selling has increased exponentially since Amazon, the website that set the standard for customer-oriented e-commerce, sold their first box of books in the early 90’s. Once eBay entered the scene, the two companies have paved the way for today’s online merchants. Now, with more than $350 billion US dollars spent online annually, eCommerce is a part of everyday buying and selling and if your company wants to take part, here are a few ecommerce trends to consider.Mobile BuyersMore than one third of e-commerce purchase…
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    Having a Bad Website Runs Prospects Away

    A website is your digital storefront and it should match the appearance, style, and professionalism of the ideal version of your company. It has the immediate ability to establish you as a credible source on a topic or within an industry. Alternatively, having a poorly designed, poorly structured, and unmaintained website is worse than not having one at all, because it is an extension of your brand that is represented poorly and potentially shared around the world. Imagine driving down the road and seeing a business with overgrown vegetation, dirty windows, peelin…
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    Showcasing Your Home Building Strengths with Blog Posts

    Every home building company has its strength, a competitive advantage that separates them from their competition. It’s easy to say with confidence, because without this competitive advantage or strength, a company will not be in the market for long. It is often difficult to make sure your strengths are known in the marketplace so that potential home buyers are aware of them. Your home building company might specialize in customization and advanced architecture, or maybe you can give home buyers a custom looking home at a price they can afford. Whatever that stre…
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    Inbound Marketing for Real Estate Companies, the ‘How’

    Last week we shared a blog post about the 5 W’s; who, what, when, where, and why of Inbound Marketing. So we thought it is only appropriate to not leave you hanging and follow up with the how. So how do you actually achieve your company goals through inbound marketing? How do you cut through the noise online, especially in the information-heavy world of social media? You use the Inbound Methodology to help steer the course and keep you focused on the quality content your company has to offer. Let everyone else chase the gimmicks. Your long term strategy shoul…
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    The 5 W’s of Inbound Marketing for the Real Estate Industry

    We all learned the 5 W’s in school – Who, What, When, Where, Why. But how do they apply to real estate and inbound marketing? Who: Whether you’ve been in the real estate game for a while or you’re itching to find your niche and quickly match a level of success with your level of ambition, as a real estate agent you need to be marketing your services. Ideally, you’d have a marketing team in your corner allowing you time to focus on connecting buyers with homes or sellers with the right buyer and close the deal. Regardless of whether you’re running the…
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