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Google Algorithm Update: Appearance of Mobile URLs in Search Results

Google announced yesterday that they are making another update to th

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14 Great Things to Do in Norfolk While Attending #VRMAEast

Are you attending the VRMA 2015 Eastern Regional Seminar in Norfolk,

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4 Things Baseball Can Teach Us about Home Builder Marketing

The home building industry of today is extremely competitive. This c

If you liked this post, maybe you will like these...

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    Google Algorithm Update: Appearance of Mobile URLs in Search Results

    Google announced yesterday that they are making another update to their algorithms, this time to the ones that determine the URLs displayed in search results on mobile devices. The objective was to generate search result information that better reflects the names of the websites in order to help mobile searchers understand their results more clearly. Google’s solution is to use the real-world name of the website instead of the domain name in mobile search results, as well as to display the URL structure of websites in a “breadcrumb-like” format to help searc…
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    14 Great Things to Do in Norfolk While Attending #VRMAEast

    Are you attending the VRMA 2015 Eastern Regional Seminar in Norfolk, VA at the end of April (April 27-28)? This educational networking event is sure to be a great opportunity for vacation rental professionals in the region. Concurrently, Norfolk has a nice collection of unique restaurants, cultural happenings, and an interesting history that can make for an exciting experience! Make the most out of your trip to the VRMA East Seminar by checking out some of these places during your down time for an authentic Norfolk experience. Paveya will be there and we'd love t…
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    4 Things Baseball Can Teach Us about Home Builder Marketing

    The home building industry of today is extremely competitive. This competitive market, while exciting, can also be stressful as home builders know their time to impress potential home buyers is limited. Any misstep in building customer relationships could cost you a sale. In fact, the sales and marketing game is as intense a game as any. Take baseball for example.  As with baseball, it’s important to remain focused and make sure that every move helps you achieve your goal. If you think about it, many concepts that make a successful baseball player are pretty re…
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    The #1 Mistake Vacation Rental Companies Make with PPC

    Many vacation rental companies who use PPC advertising like Google AdWords make one very critical and common PPC mistake. That is, they send everyone who clicks on their PPC ads to their website’s home page. Why is this such a big mistake? It’s because your home page offers the user too many options, which makes it less likely that they will take the action you really want them to take. Instead of sending them to your home page, you should link each ad to a page on your website that is very closely related to the subject of the keyword targeted by the ad. For…
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    How to Find Last Minute Inventory for Late Bookers of Prime Weeks

    Enjoy this guest blog post by Mickey Kropf, co-founder of VacationFutures Peak seasons – from the end of summer to winter holidays to school vacation weeks – can make a major difference for property managers’ annual productivity given the endless consumer demand for rentals.  Managers tend to fully rent out their existing properties during these prime weeks far in advance, however consumer demand for rentals tends to continue all the way up until the last minute and such "late bookers" are willing to pay a premium to rent.  This common scenario begs the…
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