Paveya recently opened an office in Chesapeake, Virginia, so we thought we would provide some SEO and website traffic generation tips specific to the Hampton Roads region. The best practices laid out in “A Quick, Clear Guide to Local SEO” are the current best practices for good local SEO in any part of the United States. However, there are other things you can do to encourage local Hampton Roads website traffic. Here are some actionable examples.
Write Locally-Focused Blog Posts
If your business has a blog, focus some of your posts on local topics. This will help your on-site optimization and provide truly helpful information to your target audience, which you can distribute within your company’s social networks. For example, if you work for a law firm in Virginia Beach, you could write blog posts pertaining to important information about new or problematic Norfolk laws. If you own a CPA firm in Virginia Beach, you could write posts with important information about Virginia Beach tax laws or financial news. Include your city name in a catchy blog post title, as well as in the post’s title tag and meta description.
Contribute Content to Local Websites
Search for websites that are focused on your region and see if you can contribute to them. For example, is your Virginia Beach business holding an event soon? Register and get it listed on VBNightlife.com or VBDaylife.com. Is your business dog-friendly? Contact HamptonRoadsDogBlog.com and get listed in their directory of dog-friendly Hampton Roads businesses. (VBNightlife.com and HamptonRoadsDogBlog.com appeared by searching “Virginia Beach blogs.”) You can even work with your local professional partners. For example, if you are a Hampton Roads real estate agent, you could offer to contribute a post for the blog of your local mortgage company partner. The blog post should provide helpful information, not information promoting your business. However, you should include a link to your business in the post.
Engage on Local Websites
You may be surprised, but a well-placed, helpful blog or article comment can drive website traffic and/or brand awareness. Keep an eye out for articles and blog posts related to your industry or your location on sites like HamptonRoads.com, DailyPress.com, InsideBiz.com or BonfireVA.com. Some sites will allow you to include a link to a website within a comment, but that link is not the ultimate goal. In fact, too many comment links could negatively affect your search engine rankings if you are creating them for the sole purpose of link-building for SEO. The goal for commenting is to demonstrate your expertise by contributing helpful information within a discussion that includes potential customers or clients.
These tips, along with universal local SEO best practices, can help improve your search rankings and drive qualified local traffic to your company’s website. For more information on factors that affect search engine rankings, check out “Do These Factors Improve Search Rankings Despite What Google Says?”