Staying Positive for Real Estate Internet Marketing in 2013

The real estate market has certainly had its share of ups and downs in recent years. Real estate Internet marketing strategies, including real estate SEO, have helped many agents deal with these hard times. But it is also important that you stay positive about the opportunities available to you in 2013. Experts have noted that 2012 was a good year for the real estate market. At the close of the year, everything was looking great:

Existing home sales up
New home sales up
Inventory levels low
Great affordability levels
New delinquent loans down

Of course, even this positive news must be taken with a grain of salt. Unemployment is still high and available credit remains low. Even so, you can use effective real estate Internet marketing and real estate SEO techniques to make the most of this recovering market.

Real Estate SEO Keywords

Industry experts generally agree that home sales should grow to 5 million units with a 4-5% increase in prices. To take advantage of that growth, review which real estate SEO keywords you are targeting for real estate Internet marketing. Generalized real estate SEO is very competitive; real estate Internet marketing terms such as “real estate” and “real estate mortgage” are too broad. Focus your real estate SEO strategy on local terms that include the name of the city or county where your properties are. This is a much better way to direct your real estate Internet marketing efforts to potential clients.

Content Management for Real Estate Internet Marketing

Even if you are not especially tech-savvy, you can still implement important real estate Internet marketing techniques. If you don’t already have a blog, add one to your website. Blog about topics pertinent to your local market and focus on localized real estate SEO keywords. This will help boost your website’s rankings and build relationships with potential clients. Remember to use photos of your properties as well. These will entice customers visually and support real estate Internet marketing because their alt tags on your blog contribute to real estate SEO. Use keywords that target your local market such as “North Carolina real estate” or “Outer Banks real estate”. Clearly, 2013 is going to be any excellent year to implement real estate Internet marketing techniques such as real estate SEO to attract new customers. Make your website a hub for sales throughout the year by targeting local real estate SEO keywords.

Staying Positive for Real Estate Internet Marketing in 2013 was last modified: February 25th, 2014 by admin