Sometimes professionals overlook the benefits of joining industry-related groups in social networks. LinkedIn groups help with networking and advice; Facebook groups help with reaching your target audience; and following industry associations like VRMA on Twitter help you stay up-to-date on the latest industry news. If you aren’t already participating in industry-related social media groups, here’s why you should start!
Why Join Vacation Rental Groups in Social Media?
Get Advice – By participating in groups with other vacation rental industry professionals, you can ask questions and discover ideas from other professionals across the world who are experiencing the same challenges you face.
Gain Recognition – Whether you are discussing industry topics with other professionals in LinkedIn groups, or providing helpful information to consumers in Facebook groups, you are gaining exposure for yourself and your company. Providing helpful information helps you establish yourself and your company as an industry expert. After all, what vacationer wouldn’t want to book with the industry experts?!
Discover Great Content – Ever felt like you just aren’t sure what to post in your social media networks? Ever struggled to think of a topic for your next blog post? The content other professionals share in professional groups is usually high-quality and very helpful. Your peers in these groups provide a great source of potential content to share within your social networks. Additionally, the topics and challenges discussed within groups can provide great inspiration for future blog posts and other content.
Drive Website Traffic – Social media groups are a great place to post links to the helpful content you create, like blog posts or e-books. Doing so will drive traffic from both your professional peers and vacationers looking to book rentals.
Increase Bookings – When you create helpful information for consumers and provide that information within social network groups, you will drive traffic to your website and give people a reason to book with you instead of your competition.
Unexpected Opportunities – Participating in social network groups can produce many types of other unexpected opportunities. The relationships you build in these groups could lead to speaking invitations, writing opportunities, business opportunities and more!
4 Vacation Rental Social Media Groups You Should Join Now
If you haven’t already, we recommend joining these four social media groups to benefit your vacation rental business!
Filled with talented and experienced vacation rental professionals, this LinkedIn group boasts 4,700+ members and is extremely active every day. With members posting throughout the world, this group gives a great international view of how the vacation industry is faring overall. Many conversations revolve around improving bookings, implementing new techniques, and increasing brand awareness. If you are looking for expert opinions within your industry, this is the group to join. Post helpful, original content or share helpful content from other sources to begin engaging with this group.
LinkedIn: Vacation Rental News and Information
With over 1,600 members, this is great group for learning about vacation rental management, vacation rental software, statistics from the industry, and even new job postings. If you’d like to ask questions of your colleagues about how they improve the day to day management of vacation rental homes, you’ll definitely find helpful answers here.
Facebook: Vacation Rentals
Facebook groups allow you to interact with people interested in booking vacation rentals. This particular group includes almost 1,800 members. By posting helpful and insightful content about your area in this group, you’ll give members a reason to consider your location for their vacation. They will also come to think of your company as the local industry expert. Posting helpful content is most important; however, posting occasional rental listings will allow members to see the quality homes you have listed.
You or your company may be a member of VRMA, but are you following @VRMA on Twitter? VRMA posts helpful and insightful content daily that can be used by all professionals in the industry. Additionally, if you have questions regarding VRMA or the industry, you can easily tweet @VRMA and they will respond quickly. Become a part of the conversations @VRMA leads on Twitter to discover useful information and engage with some great vacation rental industry professionals.
Have any additional suggestions for vacation rental industry groups to join in social networks? Please share in the comments section!