Outer Banks Headquarters8452 Caratoke Hwy, Suite 702
Powells Point, NC 27966
Hampton Roads Office638 Independence Pkwy, Suite 240
Chesapeake, VA 23320
A recent study found that over 50% of hospitality bookings are completed on direct websites. It’s no longer that case that listings on HomeAway, Expedia, or VRBO are enough. Prospect conversion increases when these are aggregated together with a direct site, with bookings increasing as much as 15%. The Paveya team has years of experience in the vacation rental business, so we know what it takes to use the power of internet marketing to get prospects who are looking to convert into a booking. Paveya’s custom vacation rental web design will integrate with your existing property management and reservation system. We will make it easy for you to keep your content fresh and relevant so that your page will rank higher than your competitors using industry standards like WordPress, PHP, or .Net. We will provide your website with custom plug-ins that make your website relevant to your perspective customers, like local weather, calendars, and news updates.
Our team of experts will also advise you and make sure that your vacation rental website design works in synchronicity will all of your other internet marketing initiatives. For example, there is an increasing relationship between social media and Search Engine Optimization. “Social Search” is an evolving term for the way in which search engines consider a user’s social network into how results are displayed after a search. This means that to leverage social search, you make continually try to drive content that has has a social connection to you so that your search results are prioritized.
We will work with your vacation rental business to help you see that the ROI of a mobile website is already here. Mobile websites have already become a prominent travel planning and hotel distribution channel, especially in drive-in and last-minute travel markets. The U.S. hospitality industry has seen staggering growth rates in leisure and unmanaged business travel bookings through mobile devices, with projected totals of $1,318 million in 2012 and more than $2,155 million in 2013.
Even more interesting for vacation rental management firms is that for the first time, and unlike traditional marketing, the internet has tools that can provide you with real time data. Now, marketing campaigns can have accurate assessments with real information about return on investment. Paveya’s team will work with you to will implement and leverage this information so that you can take your bookings to the next level.
We look forward to helping our customers CREATE leads, CONNECT with customers, and GROW their business.