A few short years ago a WordPress site with a shopping cart was the most cost-effective way to build a website for a small business owner. While this can be a viable route, Shopify and Big Commerce are two other options to choose from to manage your company’s ecommerce website. Especially if you are a small business owner, these two alternatives might prove to be easier to manage as they include inventory management, shipping assistance, and a marketing and analysis system built right in.
While this guide will highlight the difference between the two options, the right solution for your business will depend on your company’s specific needs. Your products and the features that are important to you should drive your choice.
Shopify vs. Big Commerce
The difference in cost between the two products is rather small, so invest the time to take the demos offered on each site to get the feel of working with each. The cost to change your mind after you have developed your site will be more substantial than the investment of your time upfront will to make an informed decision.
Shopify leverages independent designers to develop professional themes (website layout designs) and has a larger selection to choose from than does Big Commerce. While some designs are free, others cost less than $200 as a one-time cost. No matter which site you choose, the most important factor when it comes to the design of your website is that it will be a responsive theme that will be user-friendly on a desktop, tablet and mobile device.
Big Commerce offers more e-commerce tools with the subscription price than Shopify does and additional tools are available as apps. This can increase the learning curve of using the software and implementing your store right away. Shopify has fewer tools available with the subscription but more apps developed by independent developers to provide added functionality. . Some apps are free and others can cost up to a couple hundred dollars. Currently, Shopify has about 1100 apps while Big Commerce offers roughly250.
Both companies do an excellent job of customer support through phone, email, live chat, and even group forums for customers to share information. Big Commerce tends to do a better job of anticipating questions and walking the customer through the process with timely emails, according to some user feedback.
Shopify has more secondary outside experts to help you in any aspect of your e-commerce site, in areas from design to marketing and sales. This may not be important when you are first starting out, but could become a big deal for you down the road, if you choose to take your store to the next level.
Shopify has a larger market share at 175,000 paid users with $10 billion in transactions versus 95,000 with $5 billion in transactions for Big Commerce.
Pricing between the two services is close, as each service has a monthly amount due for the given service plan you have selected. The transaction fees can quickly add up, however, as they are based on a percentage of your sales. Finally, any add on fees for apps or tools are typically one time fees for both companies, but can also be transaction based. Overall, Big Commerce tends to be slightly higher priced than does Shopify.
In Recent News:
Shopify stock increased by 27% last month after making deals with Facebook, Pinterest, and Twitter to allow merchants a “buy button” on those pages. In September Shopify was selected as the preferred migration provider or Amazon webstore merchants, which are being advised to move their online stores to Shopify. These mega deals by Shopify offer early advantages to Shopify merchants and show they are aggressively positioning the Shopify product for future growth. Shopify has also partnered with Uber to offer same day delivery in New York City, San Francisco and Chicago with the UberRUSH service.
For more information, marketing advice and webdesign assistance for your ecommerce website, visit Paveya’s eCommerce blog!