We’ve all heard the saying that the only thing constant is change, but in today’s digital marketplace -no matter your industry- there is no truer statement! With mobile technology changing the way people interact with businesses, social media powerhouses adding publishing and advertising mechanisms to their platforms, and buyer expectation urging for immediate information, it is no longer just important for your company to stay “in the know” of the latest digital marketing practices…it is NECESSARY!
Here are a few digital marketing trends to keep an eye on in 2016 to ensure your business is maximizing its internet marketing efforts in today’s online marketplace.
Content Continues to Reign Supreme
We’ve heard time and time again that content is king, and in 2016 it continues to dominate. B2B marketers that use blogs receive 67% more leads than those that do not, according to HubSpot. By distributing valuable content through your company’s blog, social media, email eBlast campaigns and more, you are increasing your chances of attracting high-quality leads…even when you’re not working! Let your content marketing efforts go beyond the 9-5 and reach people when they are searching for helpful information on companies like yours…which, thanks to skyrocketing mobile usage numbers, is now 24 hours a day, 7 days a week.
By 2020, it is estimated that customers will manage 85% of their business relationships without ever talking to a human, proving how important it will be for marketers in 2016 to begin a strong content strategy if they do not already have one in place, as consumers will be doing more and more of their own research about your company on their own, so by blogging and sending out helpful, relevant content to establish your company as an industry leader and reliable information source in your field, you will be building the online presence your company is inevitably going to need.
Video marketing is taking center stage in 2016 as companies are focusing more of their marketing budgets on video than ever before. YouTube is the world’s second largest search engine next to Google and for good reason. With more than 1 billion unique monthly visitors, nearly 1 out of every 2 internet users is on YouTube. Instructional How-To’s, market reports, and virtual tours are examples of how your company can get started in the video game, but with talk of 3D video and virtual reality entering the scene as the next big trend in content creation, 2016 is the year to get started marketing your company through video if you haven’t already!
Mobile Email Entering the Scene
For the first time ever, 2015 saw the majority of email opens occurring on mobile devices. The Google algorithm unleashed upon the world in 2015 created a Mobilegeddon for many companies, inciting a great need for website re-designs as the powerhouse announced it would be dolling out ranking penalties for sites that weren’t playing nice with mobile users. But now that the dust has settled and companies have had time to defend their search engine rankings once more with mobile-friendly websites, the focus has moved to mobile-friendly emails. With more email opens occurring on mobile devices last year, it has become imperative for email marketers to make sure their emails are appearing perfectly on every hand held device from Apple to Android and back again.
Stay tuned for more digital marketing trend updates by following our blog.