Is your vacation rental company keeping up with customers’ expectations for constant communication and instantaneous answers? If not, you could be missing out on a great deal of new clients! The marketplace of yesterday has shifted online and consumers are now heading to the internet to do most of their researching, buying and reviewing.
To get the attention of prospective clients you must maintain a constant internet presence, and one way to do this is to keep communication lines open and options available to you 24 hours a day through the use of mobile apps. Stay up to speed on-the-go and keep your vacation rental company top of mind with these 3 essential mobile apps for vacation rental marketers.
With 1 billion unique users on YouTube each month, the network now ranks as the second most-used search engine in the world. Future travelers go to YouTube for information and videos about their desired destinations, so make sure your vacation rental company is getting found for your area. Using video to market your vacation rental company should become a solid part of your internet marketing strategy.
This doesn’t have to be time consuming, however, and with the help of apps like Socialcam, shooting, editing and sharing videos can be done on-the-go with ease! Helpful features of Socialcam include unlimited video length and storage; immediate sharing options to Facebook, Twitter, YouTube and Email; and storage in the cloud, so you can shoot and share, or shoot and save to retrieve later on any device you choose.
This image-bookmarking sensation, with more than 70 million unique monthly users, is an invaluable tool for vacation rental marketers! Most of its users are women, who have been proven to be the decision makers when it comes to planning family vacations, the majority of the time. This goes to show you that developing and maintaining a strong presence on Pinterest can give you a direct line to one of your most important buyer demographics.
Uploading photos of your rental properties, using Pinterest place pins to give exact locations of your properties, and re-pinning other people’s content to drive attention to your Pinterest profile needs to be a steady, constant flow to drive traffic to your company’s page. The best way to keep up the voracious pace of vacation pinners is to download the mobile app for on-the-go uploading, pinning, and even responding immediately to your followers when they comment on your pins to develop a positive relationship and nurture your followers into customers!
For vacation rental companies using internet marketing software through Hubspot, downloading their mobile app will allow you to quickly and efficiently publish content to Facebook, Pinterest, Google+ and many more social media accounts, all at the same time! Use this app to maintain your presence any time of the day, from anywhere. You can also connect with your leads to follow up instantly, and access your marketing performance in real time to stay informed and one step ahead of the game.
Integrate these apps into your on-the-go marketing arsenal and start connecting, nurturing, and converting your potential customers and online followers into your company’s newest vacation rental customers! For more ideas to market your vacation rental company, check out Paveya’s Vacation Rental Marketing blog!