Roughly 70 million people actively use Pinterest. The image-driven, visually-appealing platform has people sharing content like never before, which is why companies of all types and sizes are taking advantage of this often-overlooked avenue as a part of their social media marketing strategy. This goes for Home Building companies, too. With so many people out there searching for things to plan, buy, and do for their future home, the home YOU could build, it should be hard to resist…give them what they want. Check out how the following three home builders and are currently rocking Pinterest to draw more attention and attract more customers:
1. Bauhaus Custom Homes, Dallas TX
This Dallas custom home builder and design firm has generated a lot of traffic to their Pinterest page through a unique practice. While Pinterest boards are perfect for displaying what type of houses you build, they are also good for collecting images and ideas about the things that inspire your home building company. Pinners want to see unique, positive pins that not only reflect your style and mission. At the same time, pinners love sharing and Bauhaus has honed in on this desire with their “Your Design” board. The description of this board asks pinners to pin their favorite rooms in their house or from the web to the board. Although the company only has 549 Pinterest followers to date, their “Your Design” board has 1,805 followers alone, and with 2,751 current pins, links are constantly being created and shared, right back to their Pinterest account.
2. Ryan Homes, Nationwide
When it comes to Pinterest, quality over quantity definitely applies. It is not helpful to have 100 boards each with 3 pins on it, covering a wide range of topics. Even if you only have a few boards, but you are dedicated to them and believe in their content, that is going to be what brings in followers. Ryan Homes obviously understands this concept and is doing a great job managing a wide range of boards, from “Outdoor Spaces” to “Great Home Tips,” to one of their most-followed “Community of the Week” boards. Their most popular boards have more than 100 pins in them and appear to be updated regularly, which is key because people choose to follow a board because they love the content genre. If you continue adding pins that are relevant to your board, you will continue to delight its followers, leading to happier followers and more pins from your Pinterest account. Happy people spread the word, and Ryan Homes is doing a good job at keeping pinners happy.
3. Renaissance Homes, Portland, OR
While posting boards on “Dream Bathrooms,” “Kids’ Room Ideas,” and “Our Favorite Kitchens,” is great for Home Builders to do on Pinterest, showcasing what your company is inspired by and believes in attracts more people. Renaissance Homes of Portland is rocking Pinterest in a creative way with their use of compelling board topics. Their board “Green” has more than half of the company’s total followers, and provides a great place to post and pin environmentally-friendly ideas and practices, not only providing people with a better look at they type of company Renaissance Homes is, but a broad topic that many people are likely to be interested in from all over the web. They also include an “Out and About in PDX,” a popular board dedicated to things to do around Portland, which drives traffic from all corners of the internet. The “Construction Videos” board is also an excellent idea that provides links to the company’s YouTube site, creating a interlocking web of connection beteween themselves and Pinterest users. Great job, Renaissance Homes!