These builders are rocking YouTube marketing by providing virtual tours, home buying tips and helpful visual content to engage prospects and build brand awareness. They are present where home buyers are doing research on the Internet, which is important because 90% of home buyers use the Internet as a resource for their buying decision. Not sure what a great YouTube channel looks like for a home builder? Check out these home builders who are rocking YouTube!
Beazer Homes: Beazer Homes does an excellent job of using YouTube to provide answers to common questions home buyers are searching for. They offer videos of their homes and helpful visual content, but they also educate viewers on other parts of the home buying process like attaining a loan, working with a broker and picking the best mortgage. Though this content does not directly promote Beazer’s homes, it solves a problem for potential home buyers, which helps build a sense of trust between the viewer and the company. It also establishes Beazer as an expert, which gives home buyers a reason to choose Beazer over competitors who haven’t provided free helpful information.
Jenkins Custom Homes: Jenkins Custom Homes is using YouTube to reach new followers, provide information visually for leads, and present their homes in the most informative way – through virtual tours! They have implemented videos that showcase their homes, but the focal point of their channel is not purely promotional. Instead, the channel focuses on providing helpful information about how items are built in the home and videos about the communities and neighborhoods their homes are located in. By providing this awesome visual content, Jenkins has acquired a strong YouTube following and is reaching new potential customers through their channel every day.
Darling Homes: This company focuses on providing testimonials and virtual tours of their communities and homes. This helps give viewers and potential buyers the in-home experience and encourages the viewer to visit the community and homes in person. The videos provide great detailed visuals of the home, allowing viewers to really gauge the actual size of the home. Embedding YouTube videos like these into your website will also help site visitors attain the walk-through experience while allowing them to find other videos your company has to offer. All this video viewing keeps people on your website longer, which helps increase your chances of converting a visitor into a lead.
Want to see more examples of real home builders rocking other social media networks? Check out this blog post: “5 Home Builders that Are Rocking Social Media.”