Instagram, a visually-driven platform that houses more than 200 million active users, is a useful tool to any company trying to engage their audience through social media. For a home building company, Instagram is ideal as there is an innumerable amount of things to visually stimulate your audience with. From a time-lapsed sequence of an empty field to a mansion, to the tiniest details of a beautiful staircase, the sky’s the limit! The following are three home building companies that are rocking Instagram in their own way:
Premier Building (premierbuildingny), a Long Island, NY custom building and design company, uses Instagram to share with its followers their progress and improvements, among many other things. With 3,224 followers to date, Premier Building uses visually appealing colors and angels to attract the eye of their audience, and utilizes a split screen photo to showcase different vantage points of the same facet they are presenting or to show a before-and-after effect for that WOW factor. Use this technique to showcase your own projects from beginning to end.
Timber Block (timberblock), a unique builder with offices spanning the eastern half of the United States and one in Canada, provides an impressive, striking array of photos on its Instagram platform, worthy of notice. Specializing in energy-efficient log homes, Timber Block has an arsenal of beautiful content to work with, and they do an exceptional job of sharing that on their Instagram page. The key is accenting what you do best. What is the style or element that sets your work apart from the rest? That is what will get the attention your home building company deserves. And with 809 followers to date, that is what Timber Block is doing with stunning photos of their beautiful work.
With millions of people on Instagram, setting yourself apart is key. As a primarily photo-driven platform, not very many people take advantage of the video aspect of Instagram. Dakota Holdings Inc. of British Colombia (dakotahomes) uses Flipagram, and application specifically for Instagram that allows you to put photos into a slideshow format to be played alongside your other photos. In this example, Dakota Homes used photos to show the construction of a beautiful backsplash. This excellent use of Instagram’s resources should inspire other home building companies to think outside of the box and come up with a video or slideshow that showcases the construction of something, because after all, that’s what you DO! Nice job!
These Instagram practices would prove to be beneficial to include in any home builder’s social media marketing strategy to help increase their reach, engage more people and convert strangers into leads.