More than 74% of online adults use social networking sites, according to The Pew Research Center; therefore it should go without saying that having a strong presence in social media is essential for any vacation rental company to keep up with the advancing technological times, as well as the competition. Take a look at these 3 vacation rental companies who are making the most of their online presence and rocking their social media accounts.
Specializing in a modern approach to traditional vacation rentals, Boutique Homes maximizes their social media accounts to support their contemporary style. Intended to attract chic travelers looking for an avant-garde experience, Boutique Homes’ visual presentation in social media needs to be an impressive one, and that it is.
Their Facebook page is simple and uncluttered, with colorful, attractive photographs posted almost daily. They also include links to both their Pinterest and Instagram accounts on their Facebook page, making it easy for users to follow them on their other platforms, as well. This might be one reason why their Instagram account, BOUTIQUEHOMES, has more than 5,5000 followers to date. Their use of vibrant, chic Instagram photos invites users to their account and intrigues them to follow. Also, their use of location hashtags, such as #BigSur #California and #Verana #Mexico, helps to get their posts found by the people who are already interested in that specific content, thus engaging the right audience.
Rocking Pinterest just as well as they do Facebook and Instagram, Boutique Homes boasts more than 1,100 Pinterest followers and posts to 53 different boards. Their diverse, intriguing group of boards contains pins from their blog, the locations of their rentals, and even categorizes rooms from different rental homes into one board by color, such as the cleverly-titled board, “The White Album,” comprising rooms and scenes from a myriad of rentals, all of which are primarily white in color. These interesting techniques attract people to their social media sites and direct them through links to pages on their website, where they convert strangers to potential leads. Take a hint or two from this California-based vacation rental company and get creative, be original, and start sharing!
Surfside Realty Company
Surfside Realty Company of Surfside Beach, South Carolina, is rocking their social media by keeping their followers informed. Their Facebook page comprises a healthy combination of rental listings, blog posts from their own website, information about local events, and helpful blog posts from other vacation rental websites, too. By providing a daily dose of this content to their Facebook followers, Surfside Realty Company does an excellent job at using their social media platform to keep their name top of mind with prospective renters by continuously feeding them answers to their questions and providing them with valuable tips about the vacation rental industry in Surfside Beach. When those followers go to choose a vacation rental company, they will be more likely to look at Surfside Realty as a knowledgeable source in the vacation industry, thus increasing the chances of turning social media followers into actual customers.
Take a hint from Surfside Realty Company and incorporate the 80/20 cocktail rule in your own social media marketing, providing 80% entertaining, engaging, and advantageous information while only promoting yourself 20% of the time. This will show you care about more than just getting the next booking. And that’s what keeps people coming back for more.
Utah’s Best Vacation Rental
Another vacation rental company rocking social media is Utah’s Best Vacation Rentals, a Salt Lake City-based company that understands the intrigue of using fun, interactive posts to attract followers in social media. With alluring and entertaining photos, Utah’s Best engages their Facebook followers by asking questions, like “Would you stay at this German castle?” just to get people talking. Sometimes incorporating the right mixture of fun and promotional posts can be difficult, but Utah’s Best has it nailed down. Take a few cues from them and get your social media followers responsive with your brand.
Follow these companies from 3 very different regions of the country for well-rounded ideas and inspiration to maximize your company’s social media presence. For more marketing tips and articles, visit Paveya’s Vacation Rental Marketing blog!