The New Year is approaching and it is time to not only make personal resolutions, but marketing resolutions as well. Set 2015 off right by implementing these internet marketing resolutions for your vacation rental management company.
Dedicate More Time to Content Marketing
Content is critical to vacation rental companies now more than ever. Vacation rental companies who are successfully using content marketing are seeing large website traffic increases and more rental leads. No
matter if you create more blog posts, eBooks, lists or videos, dedicating more time and effort to this portion of internet marketing can pay off. Create a content marketing schedule so you are able to manage and track the time you put toward content creation and consistently produce new content for your target audience.
Refocus Social Media Efforts
Having a strong social media presence will continue to become something vacation rental companies cannot ignore in 2015. YouTube has become the second most used search engine on the planet and more informational searches are beginning on networks like Facebook and Pinterest. If your vacation rental company isn’t actively engaging on these networks, then you are likely missing many potential renters from the start of their search.
Take a look at your renter persona and determine which social media networks your vacationers are actively using and be sure to focus your efforts towards these networks. Be sure to put as much time and effort into this as possible and work to make posting more efficient by using platforms like HootSuite or Sprout Social.
When considering your social campaign focus for 2015, take a look at Facebook Ads to help boost content reach. Facebook Ads can help your focused content reach network users in specific areas, certain demographics and those who have expressed interest in vacationing in your area. The content in the ad is then more likely to intrigue the user and boost website clicks and potential leads.
Commit to a Lead Nurturing Process
Having high website traffic numbers is great, but if these visits are not turning into tangible, qualified leads and renters, then there is likely a disconnect between your vacation rental attraction and conversion abilities. Make a resolution this year to actively take your content (eBooks, whitepapers, guides, etc.) and create landing pages that will provide your renters with information in exchange for qualifying information about their selves for your company. Now that you have the ability to reach out with more information to these potential renters, be sure to establish a strong workflow strategy that will effectively send more information to them. This will not only establish your brand with the renter, but keep you top of mind when they finally do reach the point of booking their next vacation.
Implementing these three internet marketing resolutions will help boost qualified traffic and leads to your website while nurturing them to become renters. Be sure to check our vacation rental marketing blog for more resolutions to make your 2015 vacation rental season a real success!