Mobile internet traffic growth is exploding. Home builders who have mobile-friendly websites will be able to take advantage of this growth. Home builders who don’t will most certainly miss out on sales. Check out these three important reasons why mobile-friendly websites are crucial for home builders.
20% of All Internet Traffic Comes from Mobile Devices
In November 2013, global mobile browser usage hit 20% for the first time ever. Additionally, traffic from mobile devices increased by 53% from 2012 to 2013. That means one of every five Internet users are on a mobile device, and that number is growing fast. So, imagine if one in every five of YOUR website visitors comes from a mobile device? If your site is mobile-friendly, then those visitors finding the information they want easily. If your site is not mobile-friendly, all those visitors are most likely leaving your website as soon as they get there. If your site isn’t organized in a mobile-friendly way, it will look strange to mobile visitors and they won’t easily find information they are seeking. Mobile Internet users are busy, on-the-go people. If they can’t find what they want in a matter of a few seconds, they will leave your site and find the information they want from a competitor that does have a mobile-friendly website.
90% of Home Buyers Use the Internet to Make Decisions
The home building and new home sales industries are at the mercy of the Internet because 90% of home buyers do research on the Internet, and they often do a lot of it before ever speaking to a sales professional. Additionally, many home buyers conduct their online research via mobile device when they are out and about looking at model homes or visiting showrooms. If a potential home buyer drives through your new community and sees your name as the builder or real estate company, they may very well Google you right from the curb of your model home before ever stepping foot inside. If you don’t have a mobile website, they won’t find the info they are looking for, and they might just keep on driving.
Your Sales People Need a Mobile-Friendly Site
If a sales professional is in a model home or taking buyers on a tour of new communities, they aren’t likely to have a computer handy, but they will probably have a mobile phone or tablet. If your website is mobile-friendly, your sales professionals can access your website on their mobile devices and use it as a sales tool. This could come in handy if your website includes floor plans or other information a sales person might want to show a potential buyer.
The Takeaway
Home buyers are using mobile devices as they do research and make their buying decisions. If your site can’t deliver the information they seek when on a mobile device, you’re losing website traffic and potential sales. Plus, a mobile-friendly device can be a helpful tool to sales professionals in the field. So, if you’re site isn’t mobile-friendly, now is the time to make a change.
If you need assistance evaluating your site’s mobile-friendliness, Paveya can help. Contact us at 855-372-8392 or send us a message through our contact form. We’ll help ensure your website traffic leads to sales.
