Are you starting an online business? Implement these internet marketing solutions for a business, small or large and your online e-commerce website.
Dedicate More Time to Content Marketing
Content is critical to e-commerce websites now more than ever. Businesses large or small who successfully use content marketing are seeing large website traffic increases and more leads. Not only that, but their customers are returning. From blog posts and eBooks to content offers and email campaigns, creating fresh new content for your site will increase its online footprint and visibility for people searching for a product and service just like yours. Create a content marketing schedule so you are able to manage and track the time you put toward content creation and consistently produce new content for your target audience.
Refocus Social Media Efforts
Having a strong social media presence will continue to become something e-commerce businesses cannot ignore as the market only grows in the coming years. Utilize additional sites like YouTube to find clever and creative ways to showcase your products or services. If your business isn’t actively engaging on social media like LinkedIn, Facebook, Instagram and YouTube, you are missing out on potential customers from the very beginning.
Do you have a buyer persona? Who is the ideal customer and how are you reaching them through social media networks they are actively using? Be sure to put as much time and effort into this as possible and work to make posting more efficient by using platforms like HootSuite or Sprout Social.
When considering your social campaign focus, take a look at Facebook Ads to help boost content reach. Facebook Ads can help your focused content reach network users in specific areas, certain demographics and those who have expressed interest in your product or a need for a service you provide. The content in the ad is then more likely to intrigue the user and boost website clicks and potential leads.
Commit to a Lead Nurturing Process
Having high website traffic numbers is great, but if these visits are not turning into tangible, qualified leads and customers, then there is likely a disconnect between your attraction and conversion abilities. Make sure to proactively take your content and create landing pages that will provide your customers with an experience beyond the sale and to build trust as an expert.
Now that you have the ability to reach out with more information, establish a strong workflow strategy to effectively keep the lead or customer engaged so they’ll return with future needs. This establishes your brand and keeps you at the top of their mind.
Implementing these three internet marketing tips will help boost qualified traffic and leads to your website while nurturing them to become customers. Be sure to check back on our blog for more tips and thoughts how to turn your e-commerce efforts into success!