Your company’s Facebook cover photo is your chance to make a big first impression to your Facebook visitors and to highlight your identity to the world. Take a look at how a few crafty marketers used visual appeal to attract audiences through their company’s Facebook cover photos.
Secret Escapes is a travel and leisure company that specializes in finding cheap deals on luxury travel across the world for its exclusive members. Their use of vibrant, eye-catching cover photos, in conjunction with an optimized Facebook ad campaign, helped them to build awareness and increase their online sales in the past year.
These types of cover photos are perfect for vacation rental companies, as there are so many attractive options to choose from to market your vacation area. Get creative and draw attention to your company’s Facebook page with vibrant, alluring cover photos.
Your Facebook cover photo should uniquely display who you are and what your company does, but should also be about your audience and how you can serve them. By using “Fan of the Week” cover photos, Sharpie was able to accomplish a couple objectives with a single picture.
They were able to present multiple ideas of how their product can be used creatively, thus increasing interest in their product; and engaged their audience by enticing Sharpie users to try their products to hopefully win a feature on their Facebook page for the week.
This can be done by just about any company by holding a type of “submit your photo” contest and displaying a “winner” every week. For example, home builders could suggest for their company’s Facebook followers to submit photos of their favorite DIY home improvement projects they’ve completed for a chance to be featured on the cover. It would provide an interesting element to bring people back to the page week after week, while increasing fan engagement which will hopefully in turn, increase website traffic and lead to more customers.
The RIGHT picture can actually be worth a thousand words, like this cover photo from iStock. It’s no wonder the photo service by Getty Images would have an amazing Facebook cover photo, but there’s a lot that just about any business can take from this to work for their own company.
Make a statement, be bold, tell a story. This cover is whimsical and narrative, as if catching a movie in mid-scene. Find, take, or create your own photo that showcases your real estate company’s philosophy, for instance. Stage a fantastic photo in one of your houses that will catch the attention of a Facebook passerby and attract them to your website.
Another surefire way to increase Facebook cover photo success is to get your followers involved. Like Sharpie, Pringles invoked its eaters to create something unique, and then displayed the winning ideas with the name of the creator as a weekly cover photo. This gets strangers interested in your service or product, wondering what they could do to be on the cover, and also keeps people coming back week after week to see what is new.
Use this for your vacation rental company by asking people to come up with their favorite beach slogan, and then display the winner with the name and slogan as an attractive weekly cover photo. Changing it up and engaging your followers creates a connection on a personal level between you and potential customers, making them more likely to keep you in mind the next time they are in the market for a vacation rental company in your area.
Try some of these ideas for your company’s Facebook cover photos and see if you can encourage more fan participation and increase your website visits and leads! For more information, visit Paveya’s Inbound Marketing Blog!