One of the best platforms for home builders to market their company in today’s complex industry is Houzz. Houzz.com is a one stop shop for every aspect of home building and design. Potential home buyers now have the ability to view design options for every facet of their property including kitchens, bathrooms, bedrooms, exterior finishes and much more. Likewise, the opportunity for home building companies to market themselves on Houzz is substantial. Builders can think of Houzz as a social network specifically created for the home building and design industry. Read below to learn a few of the ways in which home building companies can leverage Houzz’s marketing power.
Increase Company Exposure by Posting Projects and Insight
There are a variety of ways to show off your home building company’s expertise with Houzz. Use the various features to post project photos and details to attract new potential home buyers. When using the search tab within Houzz, a home or room that that your home building company designed and built may show up in the results. If a potential home buyer likes what they see in the project’s photos, they may click the link which directs them to your company’s page. Houzz offers location based search results, so having a presence on the site will give your business an edge in the local marketplace.
Create a Strong Company Page
Houzz gives home builders the ability to create a professional company page. Potential home buyers can either search for you company via the “find a pro” tab or come across your company when attempting to gain project ideas and insights. Once potential home buyers visit your professional page, it is very important that your company makes the most of their visit. This is your home building company’s first opportunity to impress potential home buyers. Professional pages include opportunities for home builders to write a descriptive overview about their company, post photos and descriptions of past projects, create “ideabooks,” post reviews, and answer questions. When used correctly, Houzz’s company pages become an opportunity to begin a mutually beneficial relationship with potential home buyers.
Like posting past projects, creating “Ideabooks” on Houzz is an opportunity to generate helpful content that will increase the chances of your home building company showing up in search results. Instead of posting photos of entire homes that you have built as your company would in the “projects” tab, ideabooks are an area in which you can posts the details of bathrooms, kitchens, and parts of a project your home building company is proud of. Furthermore, don’t hesitate to simply post helpful information that will inspire your potential homebuyers. The more helpful information your company can post on Houzz, the better chance there is that home buyers will choose your company when it becomes time to purchase a home!
Answer Questions in a Helpful Manner
As previously mentioned, professional pages on Houzz give the opportunity for potential home buyers to ask questions about projects, photos, Ideabooks, and other content they may be curious about. Homebuilders should answer these questions in a very helpful manner to create a relationship with home buyers while demonstrating knowledge and expertise. Answer the questions in detail. For example, if a customer asks about a certain roofing or flooring material, explain the material and its benefits. Consider giving advice about alternative options to the material discussed as well.
Use Houzz’s prowess in the home building and design industry, innovative format, and location based search results to create a buzz about your company in the local market!