Maintaining a strong company blog is a great way to reach and engage with potential home buyers. Effective blogging helps your website get found via search engines by home buyers doing research during the sales process. In fact, studies show companies that blog receive an average of 55% more traffic than companies that don’t blog. Blogs educate the consumer not only about your company, but about the industry and your local area as a whole. Below are 4 great home builder blogs that any home building company can learn from. (For additional ideas, check out “8 Home Builder Blogging Tips to Increase Website & Model Home Traffic.”)
Heartland Luxury Homes
Heartland Luxury Homes is based out of Pittsburg, PA and Morgantown, WV. Their blog does a lot of things well. The blog posts include helpful information about the areas in which they build while also mixing in pertinent information about the company. Social sharing buttons are included in each post, allowing readers to easily share posts in social networks. Heartland posts to their blog once a week, which is enough to keep potential home buyers visiting the blog on a consistent basis. Finally, the content that makes up the blog includes various multimedia which gives it a fresh and interesting look. We love this blog! Our only suggestions would be providing a more visible link to the blog on the website home page, and providing excerpts of each blog post on the blog home page. (By providing excerpts rather than the whole post, users will click and visit each individual blog post, encouraging them to experience and engage with more of the website.)
Keystone Custom Homes
Keystone Custom Homes is central Pennsylvania’s largest locally owned home builder. Their blog features frequent posts, sometimes even posting twice a week. In addition to social sharing buttons, the posts include entertaining images. Along with promotional information, Keystone also publishes helpful tips here and there, such as “Fall Decorating Ideas for Your Front Porch.” Providing helpful tips like these encourages people to use your blog as a resource even when they aren’t looking for a home. This helps keep you top-of-mind for that moment when they do begin to look for a new home. It also keeps you relevant as a helpful resource for past clients. If they continue to have a reason to read your blog, you’ll remain top-of-mind with them, and that will help with referrals. This blog is also great because it has a visually pleasing layout, is easy to navigate, and resides on the company’s website rather than redirecting to a different website.
Northfield Construction is a residential construction company based out of Northfield, Minnesota. This blog has many things going for it that allows the company to act as an online authority in their industry. The blog features a “tile” layout that is similar to that of Pinterest, giving it a modern look. Featured images also look great next to the blog titles on the blog’s home page and help attract the interest of the potential home buyer. This blog is good because it includes a mix of helpful posts and promotional posts, it exists on the company’s website, and includes frequent posts. There’s just one thing that could make this blog even better – social sharing buttons to make it easier for readers to share Northfield’s great content with their friends and family!
Castle Pointe Homes
Castle Pointe Homes is a home builder with an effective blog based out of Clive, Iowa. This blog is great because it includes a variety of information which will keep consumers coming back to the site and social sharing buttons that make it easier for readers to share the posts with their social networks. It also exists right on the company’s website, includes frequent weekly posts, and it provides a visually pleasing layout and awesome pictures.
Blogging is a crucial part of effective internet marketing for home builders. Take your favorite parts of these blogs to make your own company’s blog into a home builder marketing tool that will turn your visitors into home buyers