As an image-driven social media platform, Pinterest is an ideal place for your vacation rental company to market your homes. With more than 70 million active users on Pinterest who are busy sharing, pinning, and searching, the opportunity awaits to boost your bookings by getting noticed. If you don’t already have a Pinterest page, or if your company has one but you aren’t sure what to do with it, exercise a few of these ideas to beef up your Pinterest boards for more engagement!
Feature Your Homes
One of the most valuable features for vacation rental companies to use on Pinterest is place pins. By pinning your individual vacation rental listings onto your listings boards you can enhance them by including place pins, which will zero in on the exact location of the home. Place pins will allow your homes to show up on a map and also enable them to be found easier when potential vacationers are searching the specific area in which your homes are located.
Board for Blogs
You spend all of that time creating original content, so don’t you want to get the most use out of it as possible? Create a board on your Pinterest page to pin and share your company’s blog posts. This will give you one more chance to create an inbound link to your website and promote your content. Maximize your pins by pinning the blog post featuring an attractive image to draw Pinterest users in, and be sure to use hashtags to categorize the topic and include it in with a “database” of related information.
Highlight Features with Images
Another idea for your vacation rental company’s Pinterest boards are special features boards. Choose to highlight some of the attributes that make your company, or more specifically, some of your individual homes, unique. Include “Pet-Friendly Rentals” “Handicapped Accessible Rentals” “Oceanview Rentals” and so on. Each of these boards can contain pins with links to the specific homes, as well as a plethora of vibrant, attention-grabbing images that share with Pinterest users some of the views or unique amenities of these homes. Share-worthy photos are the driving force behind Pinterest, so get creative and capture unique attributes that are going to catch the eyes of pinners.
Focus on Demographics
80% of all Pinterest users are women, and women account for 92% of household vacation decisions, therefore choosing boards that will interest women in their Pinterest searches will help you to attract more attention to your pins. Consider boards with topics such as: “Road Trip Ideas for the Kids,” “Vacation Packing Made Easy,” or “Beach Styles and Trends for 2015.” Include your own content, shared content from industry leaders, and other pins found on related boards from all over Pinterest. By targeting your pins to your intended buyer you will be more likely to develop qualified leads through the Pinterest traffic you generate.
For more helpful tips on social media marketing for your vacation rental company, or for other internet marketing ideas, visit our Vacation Rental Marketing blog.