Home builders are constantly looking for an edge to stay competitive in the industry. Finding qualified leads and converting sales is the highest priority for builders and REALTORs. That’s why we at Paveya have developed the inbound marketing process for home builders. Inbound marketing for home builders is a step-by-step system focused on attracting prospects to your company and converting them into home buyers. We make this happen for our clients using a customized marketing strategy along with inbound marketing software (also known as marketing automation software) and strategic sales training. Inbound marketing software is a key aspect to this successful process. Here’s why it’s so important.
Why Inbound Marketing Software is Important
Lowers Cost Per Lead: Inbound marketing produces leads at a lower cost than outbound marketing overall. According to HubSpot, the leading inbound marketing software company, an inbound lead costs 61% less than an outbound lead. Using inbound marketing software provides more qualified leads at lower costs than other marketing channels, especially pay-per-click advertising. Leads generated through inbound marketing software are more interested in buying and are much easier to convert.
Eliminates Cold Calling: Instead of you pushing out your sales message to unqualified leads through cold calling, we use inbound marketing software to pull in qualified leads through your website. 90% of home buyers look to the Internet as a resource when making their home buying decisions. If these home buyers visit your website and provide their contact information, you can call them rather than calling cold prospects. Inbound marketing software makes this happen by integrating all aspects of inbound marketing – SEO, blogging, social media, content marketing, email marketing and lead management – into one platform, so that we can execute and measure all aspects using one easy tool.
Improves Your Organic Search: With the majority of home buyers now using the Internet to begin their home buying research, being found via search engines is extremely important for home builders. Adding quality content to your website frequently and ensuring it gets shared throughout the Internet is important for improving your search engine presence. We use inbound marketing software to execute a successful content marketing strategy that helps your content get shared via built-in social sharing options. This process helps your website get more search engine exposure, creating more website traffic and qualified leads – which then lead to more sales.
Tracks ROI: No company wants to invest money into a product or idea that is not producing results. One of the biggest reasons we use inbound marketing software is because it allows us and clients to track leads throughout the buying process until they become home owners. Inbound marketing software allows us to easily see which content strategies are working and which social media accounts are producing the most website traffic and leads. With this software, we can clearly track success and ROI for your business.
These are just some of the benefits of the inbound marketing software we use in our inbound marketing process for home builders. Want to learn more about the inbound marketing method? Download our free eBook, “Inbound Marketing for Home Builders.”