Having a strong website that provides potential buyers with the information they need to make final decisions is critical to site traffic, leads and eventually closings. One great way to provide consumers with this information is through blogs. If your real estate company has a strong blog that provides the information buyers desire, your company will stay top of mind and be seen as an industry leader. So what does a strong real estate blog look like? Check out these 5 real estate industry leaders rocking blogging!
Linda Craft & Team Realtors: The goal of a blog is to provide the reader with informative content that they can use to help make decisions regarding the buying process; this blog provides this content perfectly! Whether you are looking for information about the Raleigh-Triangle area real estate market, the current state of mortgages or just help choosing the best time to purchase a home, Linda Craft & Team provide up-to-date area information which helps them be seen as a leader in the region. Their blog also implements a blog subscriber option which can help readers receive the latest content.
Kona Real Estate: Providing the right information for your specific area is important, and Kona Real Estate nails this on the head. Understanding that many of their home buyers will use their homes for vacation rental properties, Kona Real Estate provides the latest information on Kona-area property management, tax law and maintenance fees. Kona provides information about specific resort areas where potential buyers will like to purchase and what to expect when owning one of these homes. Their blog also makes social sharing a breeze by including social share icons in each blog post.
Moving to Nova: Looking for a blog that provides relevant content, home information, community details and asks readers to take action? Moving to Nova has the recipe for success. At the end of each blog post, they provide multiple ways to reach the realtor directly but also provide a Call-to-Action (CTA) that directs readers to search for homes for sale or to list a home with the company. Implementing CTAs into your blog posts gives readers direction as to what to do next on your page to gain more information about your homes. This can be a home search, market report or area information. This will keep more visitors on your site and help reduce your bounce rate.
Charleston Real Estate: Understanding that buyers aren’t just looking for buying information is key for real estate companies. Buyers need help deciding which towns, cities and communities will be best for their move. Charleston Real Estate understands the importance of providing information about the community and lifestyle of the area. Charleston Real Estate touches on the historical history and strong cultural experience within Charleston. They provide in-depth information about each area of Charleston, which can help narrow down the homes in which the lead is interested.
These are just a few real estate blogs that rock! Let us know who you think we should be adding!