With the plethora of websites and content online today, simply attracting potential home buyers to your website is a difficult task. In addition, attracting your target audience to your home building company’s website and turning those visitors into leads can take up a great deal of time. Read below to learn a few secrets that will give your company an edge when attempting to generate website leads.
Answer Questions on Houzz
One of the best features on Houzz.com is the ability for builders to interact with potential homebuyers via the Questions tab on “Find a Pro” pages. Answering the questions of potential homebuyers gives builders the opportunity to create a positive relationship with those in the market. When homebuilders take the time to offer their expertise and advice in response to questions, homebuyers will view them as an expert in the home building industry. If the potential homebuyer views the homebuilding company as a good source of industry knowledge, the chances are much higher that they will visit that company’s website. Houzz has its own link to your company’s website, but it is a good idea for homebuilders to link their website when responding to questions.
Make the Most of LinkedIn Publisher
Builders who are fortunate enough to have their target audience within their LinkedIn connections can now direct leads to their website via LinkedIn Publisher. When content is posted in LinkedIn Publisher, connections are then alerted. Publishing content often will increase the chances that you reach your target audience at just the right time. If your target audience views your content as helpful and knowledgeable when in the decision making process, they will be more likely to visit your company’s website when looking for a home building company.
Create Free, Downloadable Content Offers
Downloadable content offers can come in many forms. When potential home buyers are engaged in their decision making process, helpful information that will guide them through the buyer’s journey is gladly accepted. Offering free, downloadable content creates benefits for both builders and potential home buyers. Home buyers make use of the builders’ years of industry knowledge while the content offer acts as a way to entice the target audience to visit the web site. Furthermore, requiring users to fill out forms before downloading the content adds more value to content offers. Once potential home buyers fill out a form, they are then added to the homebuilder’s contact list. This gives the builder an opportunity to follow-up with that potential buyer via email or phone.
Examples of helpful content offers for potential homebuyers include “10 Ordinances You Should Know When Building a Home In [Your Location]” and “The Simple Guide to Building Your Income Property”.
Utilize Calls-to-Action in Blog Posts
CTA’s or “Calls-to-Action” are an effective way to turn your blog readers into contacts. By linking your downloadable content offers to your blog posts, you are giving potential home buyers a way to take another step towards developing a relationship with your company. They are more likely to download your content offer when reading your blog as they are already seeking information at that time. Instead of a simple blog reader, potential home buyers will become excellent leads in your contact list with CTAs.
Implement these tips into your home building company’s marketing plan to turn those in your target audience who visit your website into strong leads!