The home building industry of today is extremely competitive. This competitive market, while exciting, can also be stressful as home builders know their time to impress potential home buyers is limited. Any misstep in building customer relationships could cost you a sale. In fact, the sales and marketing game is as intense a game as any. Take baseball for example. As with baseball, it’s important to remain focused and make sure that every move helps you achieve your goal. If you think about it, many concepts that make a successful baseball player are pretty relevant for home builders, too. Read on for more about the unexpected relationship between home building and baseball.
“Someone’s Always Watching”
As young baseball players mature, they are often told countless times that “someone is always watching.” Whether that “someone” is the varsity coach, a Division I college coach, or a Major League scout, it is important to keep your composure and play like you are being watched at all times. In home builder marketing, this statement has never been truer than it is today. Potential home buyers have more access to home building companies than ever before. They can reach you through your website, Facebook Page, Pinterest, Instagram, etc. With that said, make sure you are always showing the best version of your homes and industry expertise to the public. This can mean taking the time to have professional photos taken of finished projects, creating content like blog posts and ebooks, or even using recommendations from past clients in your advertising.
Baseball is unique in that a batter who gets a hit 3 out of every 10 at bats is considered a “good hitter.” In most facets of life, doing anything 30% of the time isn’t very impressive. However, home builders need to understand that they aren’t going to be able to sell a home to every single potential home buyer. Take pride in the sales you have made in the past and learn from them. Your experience combined with a strong digital marketing strategy should give you confidence in the future home building market, much like a hitter gains confidence from batting practice.
“Don’t Leave Runners on Base”
One of the largest determinants of baseball success is a team’s ability to take advantage of base runners by hitting well with runners in scoring position (i.e. on 2nd or 3rd base). Home builders need to treat leads that are nearing the “decision stage” of buying a home like “runners in scoring position.” A correctly implemented lead nurturing strategy will allow you to capitalize on leads and help your home building company remain top of mind as home buyers near the decision stage of the customer lifecycle.
“Anticipate the Next Play”
At any level of baseball, the best players on the field are the ones who know exactly what to do when the ball is hit their way. They also know that the minute they lack the confidence to make the next play, the baseball will find them and expose their weakness. A home builder with a strong marketing strategy should always be anticipating the next play. Having a structured lead nurturing process and knowing how to communicate with leads at every stage of the customer lifecycle will give your home building company confidence in always knowing its next move. The home building industry of today is extremely dynamic, meaning that your marketing strategy needs to have the ability to react to market fluctuations.
Put these thoughts to good use, remain focused, and strike out the competition with a strong digital marketing strategy!