Using effective calls-to-action (CTAs) throughout your vacation rental website can create more visitors and leads. A CTA is simply a direct, concise message directing the website visitor to complete an action in order to receive free content. An example of a CTA message would be “Download our Free Guide to [Insert City]’s Best Ski Activities”. The image that includes the message is a clickable image that directs the visitor to a landing page where they will fill out specific qualifying information in exchange for the content. This information is very important because it allows you to qualify your lead and gain information to contact them with more helpful content in hopes they will book with your vacation rental company.
For the website visitor, gaining this valuable information starts with the CTA. Using best practices and optimizing your vacation rental CTAs will improve your visitors and leads. Check out these great tips to improving your vacation rental CTAs for success.
Make your message direct: A short, to the point message will create a sense of urgency for the visitor to gain the information. Longer messages are less likely to be read and can be lost visually within the page and often are just plain overlooked. Using phrases like “Download Now” give the viewer an action to complete and creates an immediate need to click the button and be directed to the landing page.
Make your CTAs visible: Creating a small and plain call-to-action will not lead to more visitors and leads. Implement calls-to-action that are visually pleasing and stand out on your page. Visitors’ eyes should quickly reach the CTA so it should be place strategically on each page to ensure the most traffic sees the CTA. Use a design that stands up on the page, but still integrates well with the color scheme of the page. Creating multiple CTAs in different colors is recommended to use on different colored pages.
Provide more than one offer: Only having one content offer throughout your entire website will limit the amount of new leads you receive. If you only have one content offer, once they have downloaded their content there will be no new content for the visitor to attain. Additionally not every visitor is the same. If you have families that vacation with your company as well as couples, they will likely be interested in different information. Having content available for both personas is recommended.
Always Use Alt-Text: Whenever using images on a website, try to add ALT text (alternative text). Web browsers may be out of date or another multitude of issues that can cause images to improperly load or not load at all. Having ALT text allows the visitor to hover over the image and see a very brief description of what the image would be if it was loading properly. The visitor will know that the image is a call-to-action and will be more likely to still click the image.
Use these tips to improve your CTAs and gain more qualified leads and bookings for your vacation homes. Now that your CTAs are awesome, improve your landing pages with these great tips to increase conversions!