At Paveya, we are always preaching about how content is king and the best way to attract more attention to your company is to produce good quality content, and a lot of it! However, we know how time consuming and difficult this can be. Here are a few tips to organize yourself in order to produce a great amount of content efficiently!
1. Design a Personalized Schedule
Many content writers will find that they are responsible for other tasks in their company in addition to content creation. For example, you might also have to monitor clients’ social media accounts, email campaigns, and perform search engine optimization practices, among other things. This workload can overwhelm some and cause writers to panic and produce low-quality work, as they are trying to rush to complete all of the other assigned tasks. The best way to keep these tasks organized is to evaluate your schedule, what is required of you, the days those tasks are due, and what day of the week they would best fit into your schedule. Don’t leave your most important work for Friday afternoon, when you know the weekend bug will have bitten you by 3 o’clock. Taking things like this into consideration will help you to be the most productive and pump out as much quality content as you possibly can.
Do you write your best content in the morning and taper off in productivity in the afternoons, or are you not a morning person and you need something to wake your mind up and you do your most productive work later in the day? Recognizing your personal method of operations and designing your weekly schedule around your style will help you to maximize your productivity. After you’ve mapped out your plan, keep it the same each week, so as time goes by you will fall into a rhythm that enables you to spend more time on content creation and less time trying to figure out what you should start on next.
2. Leave Gaps in Your Planning for Unforseen Engagements
When planning out your daily assignments, assess roughly how long it takes you to complete each task and then leave yourself a buffer. This way if you are having a less-than-productive day or if you are called away from your desk to attend an impromptu mandatory meeting 4 hours before a deadline, you will not be scrambling at the last minute to complete your content assignments.
3. Work Ahead
Every day is not creatively created equal. Some days your innovative juices might be flowing in abundance, and others you might hit a writing wall 100 feet high. A way to accommodate your creative mood swings while maintaining a steady flow of production is to develop a content plan at least one month in advance.
Set due dates for yourself for each assignment and check them off as you go along, but work ahead to alleviate some of your burden on the days you aren’t feeling on top of your content game. By working ahead through your detailed schedule you will stay on track, if not ahead of it, leaving yourself enough time to make sure you are producing your best work.
4. Keep Your Ideas in One Place
Do you ever jot down an idea for a blog post title or a webinar subject only for it to never be seen again? Some of the best ideas come to us on a whim, but during a busy work day we might not have time to pursue, share, or research our thought. Having a designated place to jot down ideas for easy access will help you to tap into those genius thoughts of yours when you need them the most, aiding you in pumping out those massive amounts of killer content.
Exercise these organizational practices for professional creators and you’ll be on your way to pumping out a lot of good quality content with ease. What other practices work well for you? Leave a comment below, we’d love to hear from you.
