It’s no big surprise that maintaining a strong social media presence in today’s online marketplace is imperative for your real estate company to keep up with your competition. To do this, you must have content to share, and some of the most effective types of content for real estate professionals are videos. Not sure what to shoot or how to share them online? Check out these tips to get on top of your video marketing game and attract more potential customers to your real estate website.
YouTube is the second largest search engine in the world, processing more than 3 billion searches a month, making it a key platform to market your real estate videos on. With more than 800 million active monthly users, YouTube’s reach is expansive, so developing and maintaining a steady, interactive presence with your social media followers through YouTube could bring in a great deal of business for your real estate company. Gather ideas, tips and inspiration from these real estate professionals rocking YouTube with video marketing!
*Tip: Don’t stop there! Incorporate your videos into your email marketing strategy and also use Facebook, Twitter, Google+ and Pinterest as other social media channels to promote through.
Create with a Purpose
As with all other types of content creation, knowing what type of audience you are intending to reach out to, and then targeting your video specifically towards them, will increase your chances of success. Relevancy is key!
To create an informative and helpful video for potential new clients, answer questions your previous clients have asked. For example, are local amenities and activities high on the priority list for your previous clients who are looking to buy a house in your area? If so, ride around town and take clips of the local community center, gym, recreational fields, parks, library, etc., and compile them into a short snapshot of the local conveniences. Be funny and creative to stand out in what tends to be a conservative industry. Keep in mind, in order to achieve humor in a real estate marketing video, you must first know your target audience well.
*Tip: Apply the 80/20 rule to your videos: 80% of your content should be either informative to the viewer or entertaining, with only 20%, at most, promoting your company. You want your viewers to look at you like a trusted source of helpful information, not just another company trying to sell them something.
Short & Sweet
Just as many people don’t read past the headline in an article these days, the same consumer attention span is also applied to videos, as well. You must grab the attention of the viewer immediately and keep it interesting for the next couple of minutes to keep them there.
*Tip: Keep your videos under 5 minutes, however, for more chance of getting it shared.
Being in the right place at the right time sometimes makes for the best videos. Use mobile apps specifically designed for video recording and sharing to snap a short video on-the-go. You never know when a moment will arise that will make for the perfect video to grab the attention of strangers and lead them to your real estate website. Think outside the box, get creative and start sharing. The more you get interesting, informative and entertaining content out into the world, the more likely you are to spread the word about your company and drive more traffic and business.
*Tips: Mobile apps like Socialcam, for one example, make it easy to shoot and immediately share to social media all within the same, easy-to-maneuver application.
Take some of these tips and integrate them into your existing or upcoming video marketing strategies to attract more strangers and nourish them into leads for your real estate company through fun, informative videos.
For more information on marketing your real estate company, visit our Real Estate Marketing blog.