YouTube provides vacation rental companies with a great opportunity to reach users through a highly visual outlet. One of your company’s biggest assets for social media marketing is the beauty of your vacation area, and YouTube is the perfect network to display that beauty. Providing viewers with aesthetically pleasing video and helpful information can help convince potential vacationers to not only vacation in your area, but with your company. YouTube videos are not just for integration into websites; using YouTube as another social media tool can bring more followers and bookings if implemented properly. Not sure how to use YouTube to improve your social media marketing? Check out these 4 great vacation rental companies rocking YouTube!

Elite Destination Homes: This vacation rental company is utilizing YouTube to create fun, interactive videos for potential vacationers to see what vacationing with Elite Destination Homes is like. These videos allow users who are thinking about vacationing in a specific area to get a virtual walk-through of the home they are potentially booking. By implementing visuals of the area and infusing the experience within the video the viewer will remember the company when they are ready to book their home.

Elliott Beach Rentals:  Elliott Beach Rentals uses YouTube to personalize their business to potential vacationers and homeowners.  Their YouTube channel includes videos that feature the company’s great employees and what the company has to offer all their customers. The company also has added videos that explain the history of North Myrtle Beach in a fun, visual format. Providing information that vacationers and home owners are looking for in a format they can easily attain helps you portray your company as the expert in your industry. This company also made our list of vacation rental companies rocking social media in general!

Ocean Reef Resorts: If your vacation rental company has homes in multiple towns, take note from Ocean Reef Resorts. This company’s YouTube channel not only includes some homes in their lineup, but also videos that specifically discuss things to do, places to visit and more area information. If viewers understand that your company knows the area and can provide them with a quality home and all the vacation assistance they need, they have more reasons to book with your company.

Key West Residential Property Management: Trying to attract more homes into your rental property list? Key West Residential Property Management has implemented a series of videos that are targeted towards home owners.  These videos provide information and answer questions that many home owners have when searching for a residential property management company. Create videos that focus on specific pain points most home owners have and answer these questions in an honest, direct video.

These are just a few great ideas for optimizing YouTube to your vacation rental company’s benefit. YouTube is a great opportunity for any vacation rental company trying to reach new customers through social media.  Create intriguing and informative videos that you are able to share through all social media networks and watch your video views and followers grow!