In a recovering economy, every marketing dollar must be allocated in a precise manner to ensure that you and your real estate company are receiving the biggest bang for your buck. A strong internet marketing strategy has never been more crucial to the success of your business. In fact, 70% of households use the internet when shopping for local products and services. If your internet marketing is not consistently updated, your real estate firm runs the risk of being left behind by your competitor. Listed below are our favorite tips to make sure you are taking every step necessary to boost your company’s internet marketing strategy.

Identify your Buyer Personas

If you are going to create effective content to increase your client base and sales, you must first know who that content is to be written for. A buyer persona is a conceptual representation of your ideal customer based on market research and real data about your existing customers. It is okay to have multiple buyer personas as your real estate company may have a few different forms of what may be considered the “ideal customer.” Creating effective buyer personas will ensure that you are targeting your efforts towards the right people and decrease the chance that you are wasting your company’s time and valuable marketing dollars. For more in depth information on buyer personas, check out “How To Increase New Home Sales Using Buyer Personas.”    

Monitor Social Media

Today’s real estate market demands a strong, all inclusive, marketing strategy. A strong social media strategy is just as important as any other part of your marketing program. If you have taken the time to create and update multiple social media accounts, don’t let that work go to waste and monitor them! Social media monitoring is crucial to get the maximum value and exposure from your various social media. Social media management systems and setting goals are effective tools for monitoring multiple social media accounts. Take a look at “The Importance of Social Media Monitoring For Real Estate Companies,” for more information on this topic.

Use Hashtags Effectively

One of the best ways to reach new audiences via social media is through the implementation of effective hashtags. Your real estate company will benefit from the more than 90% of consumers who begin their home search online. Additionally, most of these folks already have social media accounts. The use of effective hashtags will allow people who aren’t already following your company to find you. To get the most out of your hashtags, use ones that are trending or relevant to your local market. For more information regarding hashtags, take a look at “Use Hashtags to Attract More Home Buyers.”

Make Your Site Memorable and Welcoming

An effective website is one that represents the value which your real estate company provides while giving your audience the desire to visit the site when considering homes in your local market. Creating a memorable and welcoming website will increase the odds that your target audience will seek out your firm’s offerings before that of the competition. A memorable and welcoming website is one that has custom features while not being over the top and confusing. Your business’ website should stand out with its uniqueness, but also have a clear path to things like listing navigation and contact information. For more on effective web design for real estate companies, check out “Web Design: Secret Tips on Real Estate Web Design.”

Create a Mobile Friendly Website

The use of mobile devices by consumers is consistently growing across all industries. This year, 87% of smartphone and tablet owners use those devices to shop. Make sure your real estate company benefits from these mobile devices users by creating a mobile friendly website. If your website is not optimized for use on mobile devices, your potential buyers will not be able to access your site in an effective manner when they are on the go. Check out “Why are Mobile Sites So Important for Business,” for more information.

The previously discussed tips will help your business’ internet marketing strategy become an asset for both the business and your target audience. Implement these tips into the creation of your business’ internet marketing strategy to increase your return on investment.