Vacation rental companies that specialize in ski vacations have unique marketing challenges. When there’s plenty of snow on the ground, you have to convince your target audience to choose you over your competitors. When there’s no snow on the ground, you have to effectively inform your audience of all the fun things they can do without snow in your area. Here are five marketing strategies to help you achieve these goals!

Provide your audience the content they are looking for: Create quality content that provides vacationers with facts and information that can help them decide where to vacation, which mountains to ski and other fun activities. For example, you can create e-Books that explain where the best ski slopes are; write blog posts about area shopping; and create guides to dining in your ski resort town. If you regularly provide this type of helpful information to your website visitors and email lists throughout the year, you will be top of mind when it comes time to book their ski trip.

Pump up excitement through social media: Vacation rental companies can benefit immensely by integrating their valuable content and promotions into social media. Followers that value the information being provided will share the information with family and friends. This can help grow your network reach and potential renters.

Make sharing easy: If your blog does not have social sharing capabilities, add these as soon as possible. Adding social sharing makes it easier for readers to share the content in their social media networks. This can help gain more exposure for your company and makes the reader’s experience more enjoyable.

Use marketing automation workflows: If you want skiers to be repeat customers, you need to stay in touch. Implement workflows that send automated messages to past guests so they know you appreciate them renting with your business and that there are great deals for their next visit to the slopes. Repeat renters are very valuable because they are more likely to share their experiences with family and friends.

Pay attention to your reviews: Sites like TripAdvisor, Yelp and Google Local show up more predominately than ever. When potential ski vacation renters search for home and information, these reviews often show up even before you website. Managing and monitoring these reviews is critical to maintaining bookings. Respond to negative reviews in a civilized and customer-service oriented manner. This will help other review readers understand that you take customer service seriously.

Using these tips and tricks can help your ski vacation rental company see a difference in bookings quickly. Find out more tips and tricks for vacation rental companies by visiting our vacation rental marketing blog!