Real estate success is now requires successful internet marketing and lead generation online. Knowing where to focus your real estate marketing efforts can help you save time and drive more leads to your company. Here are some secrets to attaining more website traffic and more qualified website leads that will turn into buyers and sellers.
Content Marketing as a Lead Capturing Tool
Providing potential buyers and sellers with the information they want while alleviating their pain points helps establish your real estate company as a leader in your area and industry. This keeps your company top of mind with buyers and sellers and will cause them to return to your company for more information.
Having content such as guides and eBooks available with detailed information about living in specific areas and other information that will answer questions for consumers improves your chances of attaining qualified leads. Creating landing pages that ask the consumer for relevant personal information in return for the content will help you qualify your leads and help you nurture them through the sales funnel.
Share Your Great Content on Company and Individual Agent Pages
How do potential buyers and sellers find your content? Social media is one of the most powerful tools available to real estate companies. Sharing links to blog posts and landing pages for your content offers can help you reach new potential customers quickly creating more website visits and improving lead generation. Be sure to share this content in your company’s social networks as well as in your individual agents’ networks to reach the maximum amount of potential customers.
Use Houzz to Reach More Potential Buyers and Sellers
Real estate companies who are using Houzz to generate leads are reaping the benefits of early adoption. Houzz allows real estate companies to answer questions about specific homes, areas and designs that the company has available. Many users of Houzz are considering purchasing or updating their home to sell quicker, making Houzz a great opportunity for any real estate company.
Pinterest Drives Real Estate Website Visits and Leads
The social media network is now one of the most popular in the world. Use Pinterest as a location to promote your blog and landing pages and interact with potential customers. Pinterest users who are researching a particular area will find your blog posts, visit your website and potentially become a lead through a call-to-action (CTA) within the blog.
Pinterest also has a feature that allows users to see blog posts and home listings on maps called Pinterest Place Pins. This enables users to find content and information by using a map tool to attain new information. Be sure that your available homes and content are integrated with Place Pins.
Join LinkedIn Groups
Looking for a way to answer questions potential buyers may have about real estate? LinkedIn Groups offers a great opportunity to answer questions about specific areas or specific targeted audiences. If your company knows that many of your clients come from a specific region or industry, find groups on LinkedIn and post your helpful content into groups related to that region or industry. Monitor these groups to answer any questions that may arise about buying and selling so you are seen as a leader in the industry.
LinkedIn also offers you the opportunity to publish directly into LinkedIn using Linkedin Publisher. This enables you to publish content directly into Linkedin and the feeds of your connections who are likely to share your amazing post! This expands your reach to meet potential customers.
There you have it: some great secrets to help you reach more visitors and leads in real estate. Want to learn more about real estate marketing? Follow our blog and learn more great best practices.