Email marketing is one the most inexpensive yet effective tools home builders can use to promote their business. Emails allow you to reach leads and customers on a frequent basis without a large investment of funds. If used correctly, email marketing can be an effective way for home builders to drive leads that will convert into future sales. Trying to expand your email marketing power and grow your lists? Use these tips to improve your builder email marketing campaigns today!
Tailor Email Content Offers to Your Audience: Make sure your content offers focus on the things your audience cares and worries about. If your audience is younger, write information about the nightlife scene or outdoor activities. If your audience is more family oriented, focus on school statistics, community events and recreational programs. This will increase the chances of your email recipients actually clicking your calls-to-action (CTAs) which will in turn provide you with their contact information.
Use Calls-to-Action: Used in blogs, E-books and on other web pages, CTAs guide visitors when they need to know what to do next. Essentially, CTAs are images or certain text that grabs a visitor’s attention and encourages them to click, which will take them to a landing page where they will be rewarded with something after providing their contact information. Use CTAs in your email campaigns to give your recipient the opportunity to gain more information and for your company to understand what the recipient is looking for in a home. You can then use this information to narrow the scope on the content you provide to that specific recipient in the future.
Add a “Subscribe Via Email” Feature: Invite readers to automatically receive your latest blog posts via email by placing a clear, easy-to-use feature on your blog that allows users to subscribe to your blog by providing their email address.
Conduct a Contest: Consider conducting a contest on your website that requires participants to submit their email address in order to enter. This might include a giveaway, a photo contest, or some other type of creative way to engage your audience.
Add an “Email to a Friend” Option in Your Emails: When you send out an email, include a call to action that invites the reader to forward that email to someone else. Doing so may prompt the new recipient to sign up for your email updates, as well.
Use these tips to help improve your email open rates and your email click-through rates!