As of March 2015, there were 77.6 million Instagram users in the United States alone. Everyday home building companies across our country are generating leads and interest via this fun and functional social app. While the idea of simply posting “pictures” of your company’s beautiful homes may seem frivolous, it is anything but that. Properly optimized Instagram posts of your latest projects have the ability to intrigue and engage potential home buyers and make them aware of the wonderful homes you build every day. Read below to learn 5 things home builders should know about Instagram.
Leverage Location Based Photos
Instagram gives users the ability to tag the location where a photo was taken. This will allow your home building company to showcase its homes as well as the area in which they were built. Gain brand awareness in your local marketplace by tagging the town, street, or neighborhood in which your home building company’s finished project resides.
Relevant Hashtags Will Expand Your Audience
Hashtags are more known for their use on Twitter than Instagram. However, they are equally as functional on this photo based platform. Those who are interested in the local residential home market will be able to find your business via relevant hashtags. Consider hashtags such as “(enter your town) homes” to make your photos and the projects you display available outside your follower base.
Interact With Industry Leaders
One of the best things about Instagram is its ability to facilitate the interaction between companies. While completing a project, consider not only posting a photo of the home, but also tag or mention the companies that made the project possible using their Instagram account name. Doing so will allow you to get these companies attention, and they just might post your project’s photo on their feed, giving your further brand awareness.
Use Apps to Enhance Your Photos
It is important to post the very best photos of your homes. After putting in months of hard work, taking a photo that doesn’t capture the beauty of your project isn’t fair to your company. After you capture a good photo of your home, make it a great photo using the various apps available on the web. Instagram recently added to the number of in app filters which can give your photo just about any look you desire. There are also various photo apps available such as Squaready and Pic Stitch that will allow you to frame your photos differently or create collages.
Post Videos to Instagram
Instagram videos can be highly effective if they are created correctly. Home builders can benefit from Instagram’s video feature by taking a variety of photos of a single project and creating a time lapse video of the project. This will give potential home buyers an idea of what the building process is like in just a matter of seconds. Furthermore, use the video feature to create short home tours or highlight a single room in one of your company’s new homes.
Put these thoughts to good use and have your home building company’s Instagram account generating leads in no time!