Virtual Home Tours
According to REALTOR.com, listings that include a virtual home tour receive 87% more views than those that do not. This means you are missing out on over three quarters of home viewings! Adding virtual home tours that focus on the positives of the home, use descriptive content, include décor and area amenities will bring an automatic boost to your website visits. Be sure to optimize these tours and make them social friendly so viewers can share with friends and family!
Maintain a Helpful Blog
It has been said over and over, but cannot be emphasized enough; a strong builder website must have an active blog. Potential home buyers are looking for information about the area, lifestyle, purchasing process and the actual homes. If you provide this information to the potential buyer, you will be seen as an industry leader and stay top of mind with the person. Not only does this information help you bring in leads, but original and helpful content is rewarded by Google through improved Search Engine Optimization (SEO).
Use Helpful Videos
Videos are a great way to convey how-tos, content and information in a visual format. Some potential buyers may like to read their information, but some may be interested in a visual format. Integrating videos throughout your website will keep visitors on your site longer and enable you to provide more information (through visual and audio format) at once. If you are creating content for your website, a great way to support this content is with a brief, two minute video discussing the information even more.
Mobile-Friendly Responsive Design
Mobile-friendly websites mean more sales for builders. Website visits from mobile devices are on the rise making a responsive website even more important. If your website is not responsive, it is very likely that the potential buyer will leave your site and visit a competitor that does have a mobile-friendly website. Update your website so the user has a pleasant experience and continues to search for information on your website.
Using calls-to-action (CTAs) can help lead your website visitors and blog readers to more informative content. CTAs lead to landing pages that provide a content offer in exchange for qualifying information about the visitor. The visitor provides their information in a form and submits in order to receive the content. This is extremely helpful for builders as they are now able to stay in contact with the visitor and send them more helpful content and keep them abreast with new offers. CTAs allow you to measure the number of website visitors that are becoming qualified leads.
Integrating these tactics and ideas into your website can help you see a boost in traffic and leads from your efforts. Learn more tips and tricks for your website by following our builder blog!