According to YouTube, there are more than 1 billion unique users on its network each month. Additionally, YouTube is now the #2 search engine in the world. Integrating videos into your internet marketing plan will attract more vacationers to your rental properties and help establish your rental company as the authority in the industry. Use some of these tips to help boost your video marketing plan and help drive bookings.
Provide a Healthy Combo of Helpful Content and Promotional Videos.
Creating a healthy mix of videos that focus on information your vacationer is looking for and footage of your homes and area that will pique their interest in staying with your company. Using visual content to educate the vacationer and excite them about booking will help establish your company as the best in the area and keep you top of mind when they do begin to book. Videos can be a very important part of your content marketing strategy because some users prefer to receive their information in video format compared to text. Mixing video content with blogs can help you reach both types of vacationers.
Get Your Point Across Early
The first few seconds of a video are the most critical. If your video does not hook the user within the first few seconds, they are likely to leave the video and not return to other videos from your company. Be sure to have an intriguing introduction and discuss the point of the video at the beginning. Having a strong meta description attached to the video can also help you communicate the message of the video, especially if you are unable to get your entire point across in just a few seconds.
Be Consistent with Video Creation.
Consistent video creation will keep the vacationers checking for new information from your videos. This will help solidify your position as a leader in the industry and can help you retain customers for annual bookings. These videos can be integrated into your email and social media marketing and act as an access point for information for vacationers.
Post in Relevant Social Media Networks.
Using social media networks that are relevant to your industry and your specific company is a great way to attract video viewers. Posting in social media not only makes your followers aware of the information but can help you expand your video’s reach through shares and hashtags. Virtual content in social media is well-accepted and many users prefer to attain their information in video format.
Integrate Videos into your Email Marketing.
Adding videos to your newsletters and RSS emails can bring more attention to your videos and improve your click through rate in your e-blasts. Another option is to send an e-blast specifically focusing on the video. Create a landing page for your video that provides in-depth information about the area and vacationing. Send out an e-blast to your email lists with the landing page. If the video is interesting and intriguing enough the email contact will gladly provide more information to attaint he video. The landing page can also be used in social media to reach even more users and potentially grow your email list.
These are just a few ideas that can be used to take your vacation rental video marketing to the next level. Find out more tips and tricks for vacation rental marketing by following our blog!