Facebook Insights gives users a plethora of valuable information they can use to better market their business. Facebook Insights is the reporting tool that is available to all administrators of Facebook pages. If you are new to this tool, or would like some guidance on how best to use data from Facebook Insights, check out these 5 tips below!
Learn When to Post
If you are going to take the time to post to your Facebook page
regularly then you should be posting at the most optimal times. Posting at the most optimal times will mean that you are reaching as much of your target audience as possible. To find out when your posts receive the most reach, simply click the “Insights” Menu, “Posts” tab, and finally the “When Your Fans are Online” option. The graphic will easily show you at what time and which day the most “likers” of your page are online. Use this information to efficiently schedule your posts in the future!
Get Ideas for Future Blog Topics
Consistently posting helpful content to your blog is one of the best ways to drive traffic to your web site. To increase traffic to your website and ensure your blog posts are reaching your target audience, it is very helpful to post those blogs to your company’s Facebook page. In addition to increasing website traffic, posting blog articles to your Facebook page will allow you to see which topics are popular with your target audience and which topics are not. Analyzing your various blog posts in Insights will allow you to create more attractive blog topics in the future. To compare the success of your blog topics in generating reach and engagement, visit the “Insights” menu, “Posts” tab, and scroll down to the “All Posts Published” chart.
Learn How to Geo-target Your Messages
Easily analyze what regions your fans are coming from with Insights. Knowing where your fans are from will allow you to effectively geotarget your Facebook ads, thus increasing post reach and your social media marketing ROI. Once you have clicked the “Insights” menu on your company’s Facebook Page, simply click the “People” option. The People tab will show you exactly in which city you have the most fans, in which city you have the most reach, and where you have the most people in engaged.
Learn How People are Finding Your Facebook Page
Let Facebook Insights help you determine which marketing tactics are effective in driving traffic to your Facebook Page. Easily find out which links bring the most people to your page by clicking the “Visits” tab, then scroll down to “External Referrers.” For example, do you have social buttons on your website and emails? If a large variety of your target audience is visiting your page via one of those buttons, the “Visits” tab will reflect that. Use this tool to more effectively market your company and its Facebook page in the future!
Compare Your Facebook Success to Your Competitors
Easily keep tabs on the Facebook success of your competition with Facebook Insights. This tool will let you know if your business’ marketing department needs to improve their efforts or if they are out performing the competition in terms of total page likes, new page likes, weekly posts, and weekly engagement. To see how your company stacks up against the competition, select the Insights tab, choose the “Overview” option, and scroll down to “Pages to Watch.” You will then be given the option to “Add Pages” of your competition and Insights will suggest pages for you to “Watch” as well!
Let Facebook’s Insights tool work for you by helping you better analyze your market and the success of your company’s page!