Vacation rental companies are constantly competing in the dynamic tourism market. One of the best ways to stand out in such a dynamic environment is through a properly maintained vacation rental blog. Blogs engage with potential vacationers and convince them that your area is the destination they want to visit while increasing the odds that they choose your company over the competition. However, there are a few things that separate the most effective blogs from all of the rest. The following companies are clients of ours who have extremely effective blogs that rock! For more tips on vacation rental blogging, check out 17 Content Marketing Ideas for Vacation Rental Companies.
This Outer Banks vacation rental company has a blog with many favorable characteristics. When users first visit the blog home page, they will find that it is extremely simple and easy to navigate. One of the blog’s best attributes is its effective use of calls to action or CTAs. The enticing CTAs placed at the bottom of each post lead to landing pages, where people can then download a helpful guide that will help them with their vacation planning. Elan benefits from the CTAs because the landing pages grow their email list and allow the company to contact the user again in the future to provide them with more helpful content. Contacting the user in the future will help Elan Vacations stay top of mind and contact that potential guest with future rental specials.
Another fantastic Outer Banks vacation rental company with an effective blog that highlights the area and all it has to offer. This may seem simple, but the best thing about Resort Realty‘s blog may very well be the quality information they frequently share. Potential Outer Banks vacationers feel the need to visit the blog on a routine basis to check out the helpful posts regarding local events, vacation tips, and things to do. It is crucial not to bombard your blog visitors with solely promotional content as it can diminish its attractiveness.
Helpful information is what keeps users coming back to your blog time and time again. Atlantic Realty does a great job of creating posts that provide readers with helpful Outer Banks information. Their blogs about local activities and events promote the company in an indirect and effective manner. Take a note from Atlantic Realty and create a blog that truly enhances the user’s knowledge of the area they are considering vacationing in, it will pay off in the long run!
Open Vacation Weeks
A vacation rental company with properties in a diverse variety of locations. Their blog makes use of this attribute with CTAs that invite the reader to begin their vacation rental search. Open Vacation Week‘s CTAs help ensure that their blog readers become bookers. You might think that a reader will search for homes on their own if they are truly interested, but placing a call to action will make them consider it if they have not already begun to do so. You should never assume your audience will take the action you want them to. It is important to always implement tactics like CTAs to guide them to take the action your business would prefer. Also, Open Vacation Weeks makes great use of social media by turning their blog posts into Facebook ads. This helps turn followers into real website traffic instead of a simple “likes.”
Oregon Beach Vacations
Oregon Beach Vacations features a blog that is attractive to viewers, while remaining simple and easy to navigate. Their blog features helpful content that can entice a potential guest into booking a rental or simply guide them through his or her vacation. The interesting, helpful content keeps readers coming back for more. Their blog also features strategically placed internal links which help turn blog readers into visitors of the rest of their website. Additionally, linking to other blog posts within each post also increases the amount of time people spend on a website. This helpful blog with frequent posts helps keep Oregon Beach Vacations top of mind when it’s time for their readers to decide on a vacation rental company.