The vacation rental marketing environment is one that is constantly evolving. Even the most well established companies are constantly threatened by new competition that are often willing to sacrifice larger profits to gain market share in the local industry. Whether your company has been a major player for decades or you are a start up looking to gain traction in the area, a strong internet marketing strategy is necessary for success. Ensure your company is getting the maximum amount of leads and exposure possible for its marketing dollar by following these top 5 internet marketing tips for vacation rental companies.
Provide Helpful Content
If you feel that your company has had a great high season and you would like to keep the ball rolling to ensure things go the same way next year, provide helpful content via year round emails to keep your target audience engaged. The high season is a great time to create a relationship with guests. However, those relationships can dwindle as seasons change and guests leave town. The best way to keep them coming back to your website is to provide helpful content. Providing helpful content will give your business the best chance of being on your target audience’s mind when it becomes time to book their next vacation. Helpful content includes tips on things to do in your area, current events, and recommendations for shopping and dining. For more information on how to market your company in the off-season, check out “How to Increase Bookings in the Off-Season.”
Have a Mobile Friendly Site
Your company’s emails are not the only facet of the internet marketing campaign that need to be optimized for mobile devices. The entire web site should be mobile friendly. Like customers in many other industries, those looking for vacation rental homes are often shopping while on the go. If your vacation rental company’s website is not viewable on smart phones and tablets then you will most likely lose business. For more insight on mobile friendly websites, take a look at “Why are Mobile Sites So Important for Business.”
Optimize Your Email Campaigns for Mobile Devices
The importance of having a mobile friendly website is growing. In fact, 45% of all email opens occur on mobile devices. Make sure your emails are able to be read in an effective manner. If your emails are unable to be viewed effectively on smartphones and other mobile devices, your company is wasting valuable marketing dollars. Optimized emails are visually friendly, include larger fonts, concise, have one column of text, include ALT Text, and have mobile-friendly calls to action. If you would like more in-depth information regarding mobile optimized email, read “Tips to Optimize Mobile Email Campaigns For Vacation Rental Companies.”
Host a Contest on Social Media
Hosting a contest on social media is a great way to generate some buzz about your company while also gaining “likes” and followers. As a result of the attention generated from the social media contest, your website should also see an increase in traffic. To host a social media contest, all you have to do is be creative and think of something that may interest your target audience. One idea is to post an interesting photo on Facebook and Twitter that relates to your industry and award the most funny or entertaining commenter a prize. Prizes could include anything from a company T-Shirt to a 20% off coupon for one of your vacation rentals. For more social media contest information and ideas, take a look at “3 Creative Social Media Contests For Vacation Rental Companies.”
Hashtags are a great way to gain new visitors, followers, and “likes” from other competitors or even other industries. If you are new to social media, a hashtag is a keyword that connects a collection of related information from the entire internet into one feed on a given web platform. A hashtag is created when a pound symbol (#) is placed in front of a word or phrase with no spaces in between. Social media users may find themselves on your social media page simply by their interest in the content your company has to offer. For example, a vacation rental website specializing in beach vacation rentals may use the hashtag “#sunset” while posting a photo on Twitter. A Twitter user would then be able to see your post when looking through other posts that have also used that same hashtag. For more information on hashtags, check out “Use Hashtags to Reach More Vacation Home Renters.”
Vacation rental internet marketing takes place in a dynamic environment. Make sure your company is adjusting to the quickly changing market landscape by following these tips.