The new home marketplace is sure to see an increase in activity once the weather begins to improve this spring. With that said, it is important to have your home building company’s marketing in top shape when potential home buyers begin searching for their new homes. If you don’t capitalize on this opportunity, your competition will! Read below to learn 5 ways you can prepare your marketing for the spring season that is just around the corner!
Show Industry Expertise with a Blog + Email + Social Strategy
It is crucial to demonstrate your home building industry expertise to potential home buyers. Doing so will give them a reason to turn to your company when they are searching for a new home. One of the simplest, yet most efficient ways to show off your expertise in the home building industry is through consistent blog posts (at least weekly) promoted via email and social media. When determining which topics to write about, consider the questions that home buyers might have and try to answer them. Helpful blog topic ideas include “When is the Best Time to Buy?” and “What is the (enter your town here) market like right now?” Once you have written and posted your helpful blog content, your home building company can then promote it via email and social media. When sending out emails to your various lists, add only an excerpt of the blog post with a link. This will increase the amount of traffic to your website as readers will visit your blog to view the entire post. Furthermore, don’t simply share your blog posts within your company’s social networks; have your agents share them in their personal accounts as well. Having your blog, email, and social media working in synergy with one another will increase the value your business receives from each blog post!
Set Up a Lead Capture Strategy
Adding leads to your contact list on a regular basis will increase the opportunity for your home building company to reach a potential home buyer when they are actively seeking a new home. Capturing leads can be accomplished in a variety of ways, with the most simple being the “contact us” form on your website. Ensure the “contact us” form is working properly when heading into the spring season. Even one missed lead is one too many!
To attract more potential home buyers and give your company more leads, consider offering free content on your website. Have your site visitors simply fill out a form to receive the free content offer. Potential content offers include “Free Guide to Buying a Custom Home” or “10 Common Home Building Code Questions.” If you make your content offer enticing enough, potential home buyers will be more than happy to provide you with their contact information to receive them.
Make Your Website Mobile-Friendly Now
With the weather changing for the better, there will be a substantial increase in the number of potential home buyers actively viewing new homes on the market. These house hunters will be spending time traveling in their car to different home locations. It is important to have a website that is easy to navigate via mobile device so potential home buyers can view property details when on the go. Google also uses the mobile friendliness of websites as a ranking factor. So, if your site is not mobile friendly, your search engine exposure will suffer. You can use the Google Mobile-Friendly Test to analyze your company’s website. Feel free to contact Paveya, for assistance in making your website mobile friendly.
Ensure Your Site is User-Friendly
Just because your company’s website seems easy to use to you, it doesn’t mean potential home buyers will agree. Have family and friends test your web site as much as possible to ensure it can be used in a seamless fashion.
Check for Crawl Errors
Have your webmaster check Google Webmaster Tools for notifications regarding crawl errors. Ensuring Google is able to read your site properly is necessary if your home building company wants to show up in Google searches. Feel free to contact Paveya for expert assistance regarding this issue.
Having your home building company’s marketing firing on all cylinders will ensure you take advantage of the increase in market activity that spring will bring!
