No matter if you’re in the tourism, home building, real estate, or vacation rental industry, it is extremely important to be able to showcase your area to the masses. This can be done through a fully responsive website, blog, and various social media outlets. However, showcasing your area in a way that attracts as much of your target audience as possible without offending anyone can be a difficult task. Luckily, there are a few sure fire ways that you can promote your area in a manner that just about anyone can appreciate. Learn how by reading below!
While all areas aren’t created equal when it comes to the natural beauty they have to show off to the world, every location has SOMETHING that makes it unique. Whether it’s a beach, river, mountain, quarry, or pasture, promote the beauty that your area has to offer. It’s the easiest thing to sell your audience on because it’s free and readily accessible! Detailed articles discussing the variety of ways to see the area are great, but quality images and video are unmatched. It is these forms of media that are going to truly attract your audience to the area. Take the time to create a great catalog of photos and video capturing your area, and your “followers” and “likers” will reward you for it!
America’s fascination with our own history continues to grow. Are there awesome stories of Native Americans in your area? How about Civil War sites? It is ideas such as these that seem to add value to areas where people are considering visiting or even moving. It is only human nature for us to want to be where things are happening and have happened before. Don’t hesitate to promote the wonderful history of your area. Discuss historical events, sites, and reenactments on your blog and various social media outlets. There are travelers out there who would love to get a new historical experience any way they can, all you have to do is show them that your town or community is the place where that can happen!
Let your audience know that safety issues are the last of their worries when they visit or move to your area by displaying safety statistics. Safety is a high priority for travelers, so let them know that your community is top notch in that aspect!
When families are considering a move, parents want the peace of mind in knowing that their children will be receiving a fantastic education in your town or community. State rankings are available on a variety of sites, so do a little research and decide if education should be a pillar for your town’s advertising strategy.
Entrepreneurs are always looking for ways to expand and grow their current business. Tax benefits, local commerce parks, strategic logistical locations, and low-fixed costs are just a few of the reasons your town might be the perfect place to start a business. One way to advertise the entrepreneurial hospitability of your town could be to create a story about one or more successful businesses in the area and feature them on your blog. Business professionals from other areas will then realize that they can be successful in your area as well.
Want more tips about how to successfully use the power of digital marketing to attract clients and visitors to your brand? If so, be sure to follow Paveya’s Inbound Marketing blog!