Having a mobile marketing strategy for your home building company is crucial now more than ever, as your potential customers are using their phones to browse, purchase, and gain information about all things they plan to buy…including a new home.
Home builder related searches on tablets grew 362% from 2011-2012, and mobile usage as a whole is expected to overtake desktop internet usage any day now. This is why it is important for you to keep up with the instant information gratification your audience is now used to receiving by using mobile apps. The following mobile applications will enable you to work on-the-go and maintain that necessary steady line of communication to keep your building company top of mind above others in your industry.
My Home’s Story App
With My Home’s Story App, you can easily create personal webpages for each of your home buyers and add updates on the progress of their home by posting photos and texting along the entire journey, essentially creating a blog for each of your customers. This is a great online marketing application for builders as customers love seeing the progress of one of the most exciting purchases of their lives, and being able to share the pages with their family and friends on social media. This not only drives traffic to your website but potentially increases referral sales exponentially. Check out My Home’s Story App for your home building company to see what it can do for you!
MagicPlan allows users to measure and draw interactive floor plans and then directly publish them online, simply by taking pictures around an empty room. Create a floor plan in minutes without the need to measure, draw, or move furniture, and share it with your customers to update them on how their home is coming along, provide them a tangible outline to look at while going out to purchase furniture, and post the plans directly to your social media to advertise to your future clients your engagement and dedication to your customers, from start to finish.
Instagram and Pinterest
Display your communities, homes, and the features unique to your home building company across devices by using apps such as Pinterest and Instagram. Generate leads by attracting followers on these platforms and engaging them. Here’s how:
- Maintain constant connection with your followers on both platforms through regularly-posted photos. Both of these apps have features that enable you to capture a picture right within the app and post it to straight to your account quickly and effortlessly. Instagram even has options to share the photo to other social media platforms simultaneously, including Twitter, Facebook, Tumblr and Flickr, but for only one account. This will allow for effective on-the-go social media posting of photos of your favorite places and properties to generate leads for your home building company.
- Also, use these platforms to incorporate hashtags with your photos, to extend your reach beyond your followers to others who are searching for related content to the same hashtags. Transform strangers into visitors and visitors into customers using these mobile applications.
For larger home building companies that manage multiple social media accounts, HootSuite is a great mobile app to consider because it posts to multiple accounts across numerous social media sites on the internet simultaneously. So if you have multiple employees using their social media accounts to spread the word about your company, or you want to start incorporating that into your internet marketing strategy, HootSuite is a great mobile app to use.
For home builders who are using HubSpot internet marketing software, downloading their mobile app will allow you to connect with your leads, access your analytics, and receive detailed reports in real time to track your progress to keep you better informed and one step ahead of the game. In addition to these marketing benefits you will also be able to publish content to multiple social media websites at the same time, anytime, anywhere with HubSpot’s app.
For more information and tips on internet marketing, check out Paveya’s blog for Home Builders. Have any questions or want to share any mobile apps that are working well for your company? Leave a comment below, we’d love to hear from you!