The buying behavior of homebuyers has evolved, therefore so must the ways in which Real Estate Companies engage them. To best reach your potential customers you need to know what they are looking for and when, and the answer is “everything and NOW.” The only way for you to keep up with their demand for immediate information is to meet them on their playing field and to do this you need constant access to resources as well as to the customer. Mobile apps will help you achieve this.
Mobile applications are used by 68% of new home shoppers at the onset and throughout their research. Keep up with your customers while on the go with your own mobile apps to increase the chances that your real estate company is the one that is getting their attention and answering their questions first. We have made a list of mobile apps that will help you accomplish your company’s lead generation goals. Take a look:
Facebook App for Real Estate
Brokers, property dealers and real estate agents can all benefit from using Facebook’s industry-specific real estate app. Upload photos of your properties right in the app and then showcase them on your Facebook page to generate leads immediately. You can list your properties from an RSS feed from your website, or if you don’t have a website, you can use the app to manually put them right onto your Facebook page. They will be displayed in an attractive, organized fashion, highlighting features like location, room(s), area, etc., for your followers to scroll through and search with ease. Easy to self-install and navigate, this app is user friendly and will have your photos and information onto your Facebook page and out to your followers in a few simple clicks.
The customer relationship management (CRM) software your real estate company might use, will likely have an app that will help you easily close the gap between working in the office and on the go. CRM companies like Salesforce, for example, have apps to keep you connected to immediately access information about your clients and streamline any information you need to input into your system right from your phone.
If you’re ever in a hurry or away from your desk but need information about your surroundings immediately to share in social media or through your website for a client, Sitegeist is a great app to use. From demographics to housing market statistics, and from local sports to the weather, Sitegeist presents localized information immediately in an easy-to-view format that will aid you in your internet marketing efforts.
For Real Estate Companies using internet marketing software through Hubspot, downloading their mobile app will enable you to publish content to multiple social media websites at the same time, anytime, anywhere. Through the app you can also access leads and analytics to stay informed constantly and be one step ahead of the game in your lead generation.
Instagram and Pinterest
Both Instagram and Pinterest have apps with features allowing the user to take a photo within the app and upload it directly to your account on their site. This will allow for easy, fast, and effective on-the-go social media posting of photos of your favorite places and properties to generate leads for your real estate company. Also, these platforms are great avenues to use hashtags through, to extend your reach beyond your followers to others who are searching for related content to the hashtags yet are not yet following your social media accounts.
These mobile apps will allow you to keep up with the constantly-connected consumer and help you and your real estate company generate leads and potentially turn those leads into homebuyers.