Pinterest is one of the most popular and fastest growing social media networks. According to a Pew Report, there are now more users actively engaging on Pinterest than on Twitter and LinkedIn. If your company is not active on Pinterest, you are potentially missing a large number of followers, website visits and potential customers. Even if your company has a presence on Pinterest, many businesses are not using Pinterest to its full potential. Use these Pinterest hacks to gain more traffic to your Pinterest page, gain more shares and produce more website traffic from Pinterest.
Pin Regularly: Pinterest is like any other social media network; pinning new content on a regular basis is a necessity. Even highly optimized pins can be lost in Pinterest feeds because of constant updates. Pinning regularly and repinning pins will help your company gain exposure and improve the likelihood pins will be seen and repinned. Be sure to find a happy amount of pinning. Over-pinning can seem spammy and actually cause users to unfollow your boards.
Include 100 – 200 Word Descriptions: People are on Pinterest to look at images, but descriptions are also appealing to people. They use them to find out more information about whatever has been pinned. Studies have shown that descriptions that are 100-200 words perform best.
Use relevant keywords, hashtags and board titles: Using relevant and focused keywords and hashtags that your target audience will be researching can help ensure your pins are found in feeds. Include keywords and phrases that discuss what the pin is about while including an attractive image. The same idea needs to be implemented in the Pinterest description so users can find your company when searching for particular topics.
Pin Recent or Newsworthy Content: If new information has been published about your industry, pin an article discussing the topic or create your own content about the info. Pinners are likely to click on relevant and timely pins because the information will be top of mind or your company will be providing the pinner with the information for the first time. Keep in mind, not all of your pins must be newsworthy. But pinning newsworthy content often can help.
Engage on Pinterest: Posting is not enough. Like, comment and share other pins from different users to boost your presence on Pinterest. If a user sees your account has the same interests as their boards they will likely follow your boards. Engaging expands your Pinterest reach and may introduce users to your boards that potentially may have never seen your boards.
Picture Quality is King: Pinterest is completely visual oriented. Using images that are attractive and enticing is imperative on Pinterest. Try to use taller images compared to horizontal images as these tend to be shared more. Remember the rule of thirds for photography when choosing or taking images for the pin.
Implement these tips into your Pinterest social media plan to improve the likelihood of pin shares.