Today, even a beautiful, informative website is not enough to attract new leads and customers. At this very moment, your potential clients are searching the internet for quality content that you have to offer, but are they finding it?
So how do home builders establish themselves as a local voice of authority? Inbound marketing—a content-driven internet marketing strategy—provides several ways to showcase your expertise and improves your search engine ranking (SEO).
But what is Inbound Marketing?
Inbound Marketing is a process, or a package. It’s an integration of strategic website design, social media strategy, search engine optimization (SEO), content marketing (this is the blogging part), content offerings and email marketing. It’s all geared as a cohesive unit to drive quality leads to your website, convert qualified website traffic into leads and sales. Each strategy is tailored specific to your company, so it’s not a one-size-fits-all operation. Think of it as being hands-on. It’s the nails, the glue, the frame, the roof the staff, all the way down to the last coat of paint, all driven by hard work and seasoned hands that guide the process and swing the hammer.
Why Home Builders Must Blog
It’s simple: Regular blogging means you are creating new content for search engines to “crawl”. And if you optimize your articles with keywords, you will see not only an increase in traffic but also in qualified visitors. Your content will be the reason people visit your site and continue to return.
One crucial element of effective inbound marketing is blogging. However, your blog should not be a place where you post a few articles and then hope the content ranks in search engines. Blogging is an on-going marketing tool to help meet your business objective while keeping relevant to potential leads.
Internet marketing for home builders means meeting company objectives that include:
- delighting your current customers with ongoing, quality home repair and home maintenance advice, which will cause them to endorse and promote your services to friend and family. The all powerful ‘word of mouth.’
- becoming an invaluable resource for current and future property owners in your town;
- establishing your reputation as an expert; and
- attracting new customers.
To help accomplish these goals, home builders must include weekly blogging in their marketing strategy. You must publish high-quality posts every week and optimize each post for search engines using meta description, keywords and more.
For more advice on internet marketing and home builders, check out our regularly updated blog.