Have you discovered Houzz.com yet? Houzz is growing fast and becoming increasingly popular with homeowners, including owners of vacation homes. Homeowners visit Houzz to get ideas for decorating and designing their homes, both inside and out. That makes it a great place for vacation rental companies to gain exposure! Why not get ahead of your competition now and consider using Houzz for marketing? By using Houzz for professionals, you have the opportunity to put your company in front of millions of people every day. The following are a few tips for using Houzz to attract more homeowners to your rental program.
Why Use Houzz?
Vacation rental homeowners visit Houzz to look for exciting ways to design and decorate their homes to attract potential renters. If your vacation rental company has a strong profile on Houzz, with many intriguing photos and links, you are likely to draw more attention to your company, generate website traffic, and turn those homeowners into your potential clients.
Through your interactions on Houzz, you can provide advice on how to best set up a vacation home for rental income. This will demonstrate that your company is an expert and may help generate interest in your rental program. After all, who wouldn’t want to join the rental program of a company who is obviously an expert in the industry?
How to Use Houzz for Marketing
Houzz provides you with a free profile where you can display a cover photo showcasing your area or one of your spectacular vacation rentals; a profile picture with your company’s logo; and a mission statement, providing you with an opportunity to tell homeowners a little about your company and what it is like to rent homes through your program. Here you can include links to your other social media pages as well, for more engagement and increased exposure.
On your Houzz website, you can create segmented “Ideabooks.” These are types of “photo albums” that can, for example, be split up into subjects like outdoor patios, porches, guest bathrooms, master bedrooms, family rooms, etc. Each Ideabook can contain different alluring photos that will attract vacation home owners to that album, as it is catergorized within Houzz’s entire system based on its subject.
Each photo in each ideabook is easily sharable by Houzz users and includes a URL below the photo. Upload your own photos or files or find one from the internet to post to your Ideabook, include them in the category in which you want them to be found and, voila! You have successfully created attractive links back to your vacation rental company.
Use this feature to take snapshots of some of the best rooms and spaces in some of your vacation rental homes for real-life examples of the types of homes in your program and include direct links back to your company’s website. Use the captions and links on these photos to offer tips on how to make people’s vacation homes as appealing as possible for renters. You can also choose to “collaborate” with others by inviting them to add to your Ideabook as well (similar to inviting someone to post on a group Pinterest board) extending your exposure and reach even further.
Once you sign up, you can also comment on other blog posts from Houzz contributors that are related to vacation rental property decorating and design ideas. This will give you yet another opportunity to show your expertise, link homeowners back to your website, and potentially generate traffic.
So branch out and expand your company’s marketing efforts by joining Houzz to increase awareness and promote the growth of homes in your program. They even have a convenient mobile app for marketing access on the go. For more information and ideas on marketing your vacation rental company, check out Paveya’s Vacation Rental Marketing blog.