Are you interested in how your homebuilding company can use video to reach out to potential home buyers? Effective video content can be more difficult to create than some might expect. Check out these three types of videos and how they can benefit your home building company.
Drones are now taking flight for home builders seeking an edge on their competition! An increasing number of home builders are using drones as an effective tool in their video marketing strategy.
Builders have the advantage of capturing aerial footage of large properties, newly finished homes, and hard to reach areas. Subdivisions that used to take 30 minutes to walk can now be viewed in only a few minutes by using drones. In addition, drones can be useful for gathering property information for land developers, surveyors, and homebuilders looking for potential designs.
According to the NAHB Housing Market survey, the home builder size matters when it comes to drone use. Although, only 12 percent of builders with fewer than 6 units started in 2015 reported ever using a drone in their construction business, the share rises to 23 percent among those with 6 to 24 starts, 35 percent among those with 25 to 99 starts, and up to 43 percent of builders with 100 or more units started in 2015. Homebuilders using drones to provide aerial footage of properties for their websites and clients is expected to drastically increase in the next three years.
Before & Afters
Many clients like to see the process of their home construction by having access to virtual tours and before and after footage. Before and after videos are a great way to keep the customer updated on the transformation of their future home. Documenting the transformation can reassure buyers that you take pride in your work and are just as excited about their home as they are.
Using before and after videos is an effective tool for increasing traffic to your website and impressing potential customers. Custom homebuilders can showcase impressive projects by showing different phases of the project and what the final result looks like.
Before and after videos allow the client to see the potential of a property by viewing start-to-finish videos of previous construction developments. Today, many people are starting their search for a homebuilder on the web, so it is a major advantage to offer video’s highlighting the construction process.
You can add credibility to your homebuilding brand by providing educational videos on how certain products work and why they are beneficial features for a home. It is important that customers understand how to use a product in their home and its required maintenance. Providing useful tips for what a client should expect from the product they purchased or the technology is not only informative, but builds trust between the builder and customer.
Informational videos and FAQ’s about the products you offer is a useful strategy in attracting a target audience to your homebuilding site. Demonstrating to the client through video that you are knowledgeable and keep up-to-date with the latest products and trends is an exceptional tool in digital marketing. You can increase the chances of a potential client contacting your homebuilding company by providing informative videos to answer questions for the products and services you offer.