Communication in the business environment of today has never been easier or more sophisticated. We can message or email our clients and colleagues in an instant to learn the latest necessary details about an account or potential sale. No matter what business function you are working in, this up to date communication is necessary. However, is your business truly allowing its different departments to achieve synergy by working and communicating together? If your sales and marketing teams aren’t passing along lead and potential sale information to each other on a regular basis, then the answer to this question is most likely “no.”
This “gap” between marketing and sales is, and has been, one of the largest challenges in business for decades. Luckily, thanks to enhanced software, it is easier than ever to clearly communicate past customer interactions, preferences, and needs to the sales team. Read below to learn a few ways to close the gap between marketing and sales.
Create Buyer Personas
No one knows your various potential customers or clients better than your sales team, as they deal with them on a daily basis. With that said, use the detailed information provided by your sales team to create buyer personas, who can then be marketed to based on their preferences. A buyer persona is a “semi-fictional representation of your ideal customer based on market research and real data about your existing customers” (Hubspot).
Note all Customer Interactions
In order to be able to effectively sell products and services to customers, being aware of all of your business’ past interactions with them is extremely helpful. It will give your sales team confidence when calling leads if they are aware of their needs and desires beforehand. However, without an up to date customer relationship management (CRM) system, you may be leaving crucial information behind. Modern CRM systems not only give employees the ability to enter relevant customer information, but can also track online interactions. This means that your sales and marketing teams will know exactly which emails the customer opened and clicked, which content offers they found useful enough to download, and how long your business has been interacting with them, etc. Keeping your sales team constantly informed regarding all customer details is simply priceless.
Are you thinking advanced CRM and Inbound Marketing Software could drastically improve your business’ sales? Checkout Hubspot, one of the most sophisticated marketing software companies in the world!
To learn more about how you can effectively communicate detailed customer interactions from your marketing team to your sales team, be sure to check out Paveya’s Inbound Marketing blog or contact us today!