Increasingly, people are turning to Linkedin to learn more about a business and its brand. It is essential that you take advantage of this free company page and get your name out there! Linkedin allows you to build your brand’s credibility, provide valuable information, make new connections, and grow your business. You can think of Linkedin as a one-stop shop for people looking to learn about your business and what you can do for them. Creating a company page is easy, to get started all you need is a description, logo, and banner image. If you are interested in getting your company discovered by the right people, follow these steps to stand out from the competition.
Know your audience
It’s important to know the audience that you are trying to attract to your account. Before creating your account, you can run a quick search for the members that you think would benefit from your business. For example, connect with a current and ideal client to see the types of groups they follow. You will be able to position your page more accurately by researching companies similar to yours and the subjects they follow. Knowing your audience and joining groups will assist you in spreading your company’s blogs and posts in the right places.
Engage your colleagues
A great resource for starting your company page is sitting right in front of you. The best place to start adding followers is by having your employees add your company to their professional profile. Your employees are your biggest advocates and by adding them they can share and comment on your posts. The more followers and shares you have, the more likely it is that you will get noticed. You can promote your page by linking it to your other social media channels. Keeping your colleagues and followers engaged by posting daily content is the most effective way to attract your target audience.
Create an information hub
The homepage includes a cover photo, company updates, links to products and services, and brief company description at the bottom of the page. You should make sure to write a compelling summary and use featured updates to highlight. Don’t forget to keep the information and content on your page updated, useful, and interesting to your audience.
Make your page easy to find
You can give your business more opportunities to be discovered by adding company specialties, brand values, and links to your page. Make it easy for people to find you by linking your new page to your company website, blog, and other social media. Company pages rank high in search so having a Linkedin company account will make it easier for other professionals to find you. You are your brands biggest supporter so don’t forget to connect and engage with your followers to build your business’s credibility.
For more information on using Linkedin to grow you company and how social media affects marketing, contact Paveya today. We’re ready to help you with your Internet and mobile marketing needs!