How do you know when it’s time to hire an internet marketing agency? Consulting an agency that specializes in the home building industry can save you time and help increase your qualified leads, but how do you know you’re ready for that step? Here are three important questions to ask yourself when considering whether to hire an agency.
1. Do you need to increase the number of well-qualified leads your website generates each month?
If you feel you are generating enough leads, making enough sales, and have enough future buyers in your sales pipeline, then you probably don’t need outside marketing help. However, if you aren’t generating enough well-qualified website leads, then seeking help from an agency experienced in marketing for builders could be an effective way to jump-start your lead generation.
2. Do you have time and expertise to implement effective online marketing in-house?
Do you have an in-house marketing professional or team? If not, then you definitely need some marketing help. If the answer is yes, then that leads to another question. Does your in-house marketing professional or team have enough time and online expertise to implement internet marketing effectively? If the answer to question #1 was “no,” then the answer to this question is most likely “no,” too. If your marketing staff is always busy but you aren’t getting enough qualified website leads, then they may be too busy with offline marketing or they may lack experience and expertise in the unique world of online strategies.
3. Are you willing to invest in your company’s success?
If you need to increase qualified leads and your in-house team doesn’t have the time or expertise to make it happen, then investing in marketing services from a reputable agency is a great option. Yes, it will require a budget investment. However, a good Internet marketing agency will provide reports to demonstrate ROI and accountability so you can feel confident that your investment is profitable. If you need to increase qualified leads and sales, and you are willing to invest in your company to make it happen, then now is a great time to consider hiring an internet marketing agency.
If you’re thinking about consulting an internet marketing agency to help you improve qualified lead generation from your website, check out this free guide: A Builder’s Guide to Choosing an Internet Marketing Agency. And as always, feel free to email or call Paveya at 855-372-8392 for a free evaluation of your current internet marketing efforts!