Creating effective content can be very time consuming. Homebuilders today are extremely busy dealing with clients, contractors, and subcontractors. It is for this reason that content creation may not be at the top of every homebuilder’s daily agenda. Luckily, extending the use of previously generated content can be accomplished by repurposing it. Repurposing content gives your home building company the ability to turn one piece of content into multiple pieces of helpful content for your audience to enjoy. Read below to find out how to effectively repurpose content to support your home building company’s marketing efforts.
Rely on Popular Blog Posts
When deciding what content you should repurpose, start with blog posts that have been popular in the past. That way you can be sure the content you are repurposing will be helpful to your audience. For example, maybe you have written a popular blog post titled “Top 5 Most Important New Home Attributes.” You can then use each one of those attributes to create new content. Consider making a YouTube video, podcast, or info graphic out of each. Creating content regarding topics you have previously written about will be much easier than creating completely new content.
Update Old Content
Do you have content sitting online that is old and outdated? If so, don’t think of this as a problem but instead an opportunity. Old content can easily be updated to reflect changes in the marketplace. The homebuilding market has many dimensions that remain unchanged over time. However, one dimension that changes over time is interior and exterior style. Sift through some of your older blog posts, podcasts, and YouTube videos and update them. Doing so will instantly generate fresh content for you to share on your website and throughout your home building company’s various social media networks.
Some Content is Never Outdated
Chances are, you have some content on your home building company’s blog that will never become outdated. Consider re-sharing this content throughout your social networks. Furthermore, you can create new content that groups together a number of your older posts. “Most Popular Interior Decorating posts of 2014” or “5 Most Helpful Flooring Posts of All Time” would be a few examples of these types of blog posts.
Make the Most of Your Ebooks
Ebooks often take a lot of time to put together. From coming up with an effective topic, to writing detailed content, to finally publishing the document online, creating and Ebook is no small feat! With that said, get as much use as possible about of your Ebooks. Select sections from some of your home building company’s more popular Ebooks and make that section a blog post of its very own! For example, if you have written an Ebook that discusses popular floor plans, you could generate a blog post about the pros and cons of each individual plan.
Generating new content doesn’t have to be time consuming and repurposing old content will save you time and energy. Implement these tips into your marketing routine!