Home builders today have embraced the influence of social media, but are looking for ways to enhance their engagement, website visits and leads from social. A great tool to attain more potential home buyer leads is to use branded sharable images in home builder social media strategies. Not sure what or how to use these? Find out here!
What are Sharable Images?
These images are visually-enticing and often include a quote, phrase, statement or infographic. Social media is progressively moving towards a more visual-focused format. This can be seen in the increase of users on Pinterest and Instagram. These images can help you bring a visual-friendly format to your networks and help attract buyers who are interested in purchasing in your area. For an example of a great branded sharable image, check out the one from Prime Real Estate of Spokane, Washington here. It provides a useful tip and includes the company’s branding.
Why is this Important?
Social media users are 44% more likely to engage with visually-appealing content compared to standard posts. Using images that are branded with your company logo and a bit of content can bring more engagement to your social media accounts, content, blog and website overall. Using branded sharable images will help your social audience remember you as a home building expert in the area when they are ready to purchase. It helps keep your name top-of-mind.
What Should Be in the Image?
Creating content that focuses on tips, area statistics, the housing marketing and other localized information works best with these images. The image itself should include a logo from your company and an appealing image or infographic.
How Can I Make Sharable Images for My Company?
Luckily, you don’t have to be a graphic designer to create these beautiful and helpful images. Programs like SnagIt and Infogr.am are readily available for use in free versions or at very minimal prices.
Take these tips and start to create these helpful images to help you reach potential buyers with content and available home designs to see a boost in your social strength!